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Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone; Ballerini, Jacopo; Santoro, Gabriele; … - In: Journal of business research : JBR 172 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
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Academic Pinstitution : higher education's use of Pinterest for relationship marketing
Linvill, Darren L.; Rowlett, Jerrica Ty; Kolind, Mette M. - In: Journal of relationship marketing : innovations & … 14 (2015) 4, pp. 287-300
Persistent link: https://www.econbiz.de/10011412352
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Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang; Larimo, Jorma; Leonidou, Leonidas C. - In: Psychology & marketing 40 (2023) 1, pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
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Identifying the antecedents of posts' popularity on Facebook Fan Pages
Banerjee, Snehasish; Chua, Alton Y. K. - In: The journal of brand management : an international journal 26 (2019) 6, pp. 621-633
Persistent link: https://www.econbiz.de/10012120861
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Relationship marketing in an online social media context : newspaper versus television brand websites comparison
Guo, Miao - In: Journal of media business studies 11 (2014) 4, pp. 1-26
Persistent link: https://www.econbiz.de/10010459816
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Financial returns to firms' communication actions on firm-initiated social media : evidence from Facebook business pages
Chung, Sunghun; Animesh, Animesh; Han, Kunsoo; … - In: Information systems research : ISR 31 (2020) 1, pp. 258-285
Persistent link: https://www.econbiz.de/10012242482
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From social networks to mobile social networks : applications in the marketing evolution
Zhao, Zhenzhen; Balagué, Christine - In: Apps management and e-commerce transactions in real-time, (pp. 26-50). 2017
Persistent link: https://www.econbiz.de/10011690422
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Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy; Rahman, Zillur - In: Qualitative market research : an international journal 20 (2017) 3, pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
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How to make your Facebook posts attractive : a case study of a leading budget hotel brand fan page
Su, Na; Reynolds, Dennis; Sun, Bixuan - In: International journal of contemporary hospitality management 27 (2015) 8, pp. 1772-1790
Persistent link: https://www.econbiz.de/10011447408
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Social media's slippery slope : challenges, opportunities and future research directions
Schultz, Don E.; Peltier, James - In: Journal of research in interactive marketing : … 7 (2013) 2, pp. 86-99
Persistent link: https://www.econbiz.de/10009764260