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Using social media marketing in the digital era : a necessity or a choice

Khanom, Musammat Tahmina - 2023

Persistent link: https://www.econbiz.de/10014323017

What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter

Sharief, Omar; Elsharnouby, Tamer H. - In: Journal of promotion management : innovations in … 30 (2024) 1, pp. 49-76

Persistent link: https://www.econbiz.de/10014447584

Using funny memes for social media marketing : the moderating role of bandwagon cues

Yang, Guolan - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 944-960

Persistent link: https://www.econbiz.de/10013357210

The impact of digital marketing on attracting more audiences considering the mediating role of organisational culture the case : the Palestinian telecommunications industry

Naser, Asil Khaled; Alfara, Alia'a Ibrahim; Sukkar, … - In: MENA Journal of Cross-Cultural Management 1 (2020/2022) 2, pp. 143-161

Persistent link: https://www.econbiz.de/10013358896

Factors driving social media engagement on Instagram : evidence from an emerging market

Wahid, Risqo M.; Gunarto, Muji - In: Journal of global marketing 35 (2022) 2, pp. 169-191

Persistent link: https://www.econbiz.de/10013361601

How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness

Rana, Meghna; Arora, Nilesh - In: Journal of global marketing 35 (2022) 3, pp. 248-267

Persistent link: https://www.econbiz.de/10013361608

The effect of social media activities on brand loyalty for banks : the role of brand trust

Althuwaini, Sulaiman - In: Administrative Sciences : open access journal 12 (2022) 4, pp. 1-10

The aim of this research was to examine the impact of social media marketing activities on brand trust and brand loyalty in the banking sector. Based on an online survey of 252 users who follow banking services suppliers on social media located in Saudi Arabia, data were gleaned and analyzed via...

Persistent link: https://www.econbiz.de/10013470237

The impact of social media marketing on building brand loyalty through customer engagement in Jordan

Al-Hawary, Sulieman Ibraheem Shelash; Al-Fassed, Khaled … - In: International journal of business innovation and … 28 (2022) 3, pp. 365-387

Persistent link: https://www.econbiz.de/10013343627

Investigating the impact of social media marketing efforts on brand loyalty in South Africa : the moderating role of gender

Ligaraba, Neo - In: African journal of business & economic research : AJBER 19 (2024) 1, pp. 287-308

Persistent link: https://www.econbiz.de/10015044963

Customers' acceptance of digital marketing techniques : the impact of search engine, e-mail, and social media marketing

Altarifi, Shadi; Al-Quran, Ali Zakariya Farhan; … - In: International journal of business innovation and … 34 (2024) 3, pp. 327-341

Persistent link: https://www.econbiz.de/10015062920