"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--

Owner Daniel Snyder has remained steadfast in his commitment to retain the “Redskins” moniker and logo. Although he continually cites tradition as the motive, the results of this study reveal that his refusal to change the name may, in fact, be related primarily or solely to money – as...

This research utilizes local GDP in a panel data set of 383 MSAs in the U.S. during 2012-2017 to determine whether historical methods in the academic literature to measure the economic impact of sporting events, facilities, and teams are sensitive enough to generate conclusive statistically...

The value of star college basketball players to their schools is examined using information known during the recruiting process (i.e., ex ante marginal revenue product). Under various regression models, five-star basketball players (those in the top few percent of college basketball players) are...

During the past decade there has been a proliferation of sports stadia being built in America's municipal districts. While it used to be common for the public to fully fund stadium construction projects, over the past twenty years factors such as political motives, tax reform and increased...

During the past decade there has been a proliferation of sports stadia being built in America’s municipal districts. While it used to be common for the public to fully fund stadium construction projects, over the past 20 years factors such as political motives, tax reform, and increased public...