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How emerging markets are reshaping the innovation architecture of global firms
Shankar, Venkatesh; Hanson, Nicole - In: Review of marketing research 10 (2013), pp. 191-212
Persistent link: https://www.econbiz.de/10010185766
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Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects
Lilien, Gary L.; Roberts, John H.; Shankar, Venkatesh - In: Marketing science : the marketing journal of the … 32 (2013) 2, pp. 229-245
Persistent link: https://www.econbiz.de/10010095558
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Service Innovativeness and Firm Value
Dotzel, Thomas; Shankar, Venkatesh; Berry, Leonard L - In: Journal of marketing research : JMR 50 (2013) 2, pp. 259-276
Persistent link: https://www.econbiz.de/10010100764
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Special Issue on Marketing's Information Technology Revolution: Implications for Consumer Welfare and Economic Performance - On the Efficiency of Internet Markets for Consumer Good...
Ratchford, Brian T.; Pan, Xing; Shankar, Venkatesh - In: Journal of public policy & marketing : JPP & M ; an … 22 (2003) 1, pp. 4-16
Persistent link: https://www.econbiz.de/10007032605
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An empirically derived taxonomy of retailer pricing and promotion strategies
Bolton, Ruth N.; Shankar, Venkatesh - In: Journal of retailing 79 (2003) 4, pp. 213-224
Persistent link: https://www.econbiz.de/10006611831
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The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis
Shankar, Venkatesh; Carpenter, Gregory S.; … - In: Journal of marketing research : JMR 36 (1999) 2, pp. 269-276
Persistent link: https://www.econbiz.de/10006666711
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Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers
Shankar, Venkatesh; Carpenter, Gregory S.; … - In: Journal of marketing research : JMR 35 (1998) 1, pp. 54-70
Persistent link: https://www.econbiz.de/10006671487
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Network effects and competition: an empirical analysis of the home video game industry
Shankar, Venkatesh; Bayus, Barry L. - In: Strategic management journal 24 (2003) 4, pp. 375-384
Persistent link: https://www.econbiz.de/10006821860
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Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures: Theoretical Analysis and Empirical Illustration
Shankar, Venkatesh - In: Marketing science : the marketing journal of the … 16 (1997) 3, pp. 271
Persistent link: https://www.econbiz.de/10006921939
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Relating Price Sensitivity to Retailer Promotional Variables and Pricing Policy: An Empirical Analysis
Shankar, Venkatesh; Krishnamurthi, Lakshman - In: Journal of retailing 72 (1996) 3, pp. 249-272
Persistent link: https://www.econbiz.de/10006633156