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Mitigating extremism : the intersection of radicalization and marketing
Petrescu, Maria; Kachen, Sheen - In: Marketing and humanity : discourses in the real world, (pp. 267-289). 2019
Persistent link: https://www.econbiz.de/10012001387
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Consumer aspirations and subjective well-being
Petrescu, Maria; Kara, Aycan - In: Journal of international consumer marketing 30 (2018) 5, pp. 304-316
Persistent link: https://www.econbiz.de/10011966064
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Novel retail technologies and marketing analytics : editorial
Petrescu, Maria; Krishen, Anjala S. - In: Journal of marketing analytics : JMA 6 (2018) 3, pp. 69-71
Persistent link: https://www.econbiz.de/10011951062
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Editorial: data-driven decision making : implementing analytics to transform academic culture
Krishen, Anjala S.; Petrescu, Maria - In: Journal of marketing analytics : JMA 7 (2019) 2, pp. 51-53
Persistent link: https://www.econbiz.de/10012113461
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Editorial: software and data in analytics : lending theory to practice
Petrescu, Maria; Krishen, Anjala S. - In: Journal of marketing analytics : JMA 7 (2019) 3, pp. 125-126
Persistent link: https://www.econbiz.de/10012113472
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The state of marketing analytics in research and practice
Iacobucci, Dawn; Petrescu, Maria; Krishen, Anjala; … - In: Journal of marketing analytics : JMA 7 (2019) 3, pp. 152-181
Persistent link: https://www.econbiz.de/10012113475
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Social bonds and millennial consumers' activity in social networks
Petrescu, Maria; Dobre, Costinel; Milovan-Ciuta, Anca-Maria - In: International journal of internet marketing and … 12 (2018) 3, pp. 290-304
Persistent link: https://www.econbiz.de/10011918369
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Online piracy in the context of routine activities and subjective norms
Petrescu, Maria; Gironda, John T.; Korgaonkar, Pradeep K. - In: Journal of marketing management : MM 34 (2018) 3/4, pp. 314-346
Persistent link: https://www.econbiz.de/10011883373
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Analytics from our scholarly closets : the connections between data, information, and knowledge : editorial
Krishen, Anjala S.; Petrescu, Maria - In: Journal of marketing analytics : JMA 6 (2018) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10011888517
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Analyzing the analytics : data privacy concerns
Petrescu, Maria; Krishen, Anjala S. - In: Journal of marketing analytics : JMA 6 (2018) 2, pp. 41-43
Persistent link: https://www.econbiz.de/10011889253