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Customer data platforms : use people data to transform the future of marketing engagement
Kihn, Martin - 2021
: The Prototypes of Modern Marketing -- A Brief History of Customer Data Management -- Relational Databases -- The Rise of … CRM and Marketing Automation -- Marketing Automation -- Improved User Interface (UI) -- The Multichannel Multiverse of the …
Persistent link: https://www.econbiz.de/10012405053
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Innovation, insight and trust : customer experience excellence delivered responsibly in a digital world
Heffner, Mike; Mettrick, Guy - In: Journal of digital banking 4 (2020) 4, pp. 351-363
Persistent link: https://www.econbiz.de/10012305074
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Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk; Marder, Ben; Montecchi, Matteo; Watson, … - In: Psychology & marketing 40 (2023) 10, pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
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Information relevance model of customized privacy for IoT
Zhou, Wei; Piramuthu, Selwyn - In: Journal of business ethics : JOBE 131 (2015) 1, pp. 19-30
Persistent link: https://www.econbiz.de/10011372687
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Datenqualität und individualisierte Kommunikation : Potenziale und Grenzen des Internets bei der Erhebung und Verwendung kundenbezogener Daten
Treiblmaier, Horst - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003108965
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Managing change related to consumer privacy laws : targeting and personal data use in a more regulated environment
Mueller, Sophia; Taylor, Charles Raymond; Mueller, Barbara - In: Media and change management : creating a path for new …, (pp. 267-288). 2022
Persistent link: https://www.econbiz.de/10013167382
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Big Data and Digital Markets Contestability : Theory of Harm and Data Access Remedies
Kraemer, Jan; Schnurr, Daniel - 2021
This article analyses the crucial role of user data for digital markets contestability and presents policy proposals devised to address growing concerns about the dominance of data-rich incumbents in digital markets. To this end, we discuss a data-driven theory of harm that would warrant ex-ante...
Persistent link: https://www.econbiz.de/10013245465
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The upside of data privacy : delighting customers by implementing data privacy measures
Gimpel, Henner; Kleindienst, Dominikus; Nüske, Niclas; … - In: Electronic markets : the international journal on … 28 (2018) 4, pp. 437-452
Persistent link: https://www.econbiz.de/10012003982
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Protecting customer privacy when marketing with second-party data
Schneider, Matthew J.; Jagpal, Sharan; Gupta, Sachin; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 593-603
Persistent link: https://www.econbiz.de/10011758008
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Big data and digital markets contestability : theory of harm and data access remedies
Krämer, Jan; Schnurr, Daniel - In: Journal of competition law & economics 18 (2022) 2, pp. 255-322
Persistent link: https://www.econbiz.de/10013348965