Bruce, Peter J. (ed.); Gao, Yi (ed.); King, John M. C. (ed.) - 2018 - First Edition.
Foreword -- Acknowledgements -- Planning for products and customers / John King -- Regulatory framework / Ron Bartsch -- Market, product and customer / Rodney Williams -- Business strategy and airline models for operating managers / John King -- Network design strategies / Markus Franke --...