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Master of marketing measuremen...
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132
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114
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109
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106
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96
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94
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94
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93
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93
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89
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87
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82
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81
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81
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77
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75
Pelsmacker, Patrick de
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72
Kuß, Alfred
72
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71
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70
Reinecke, Sven
69
Albers, Sönke
66
Diller, Hermann
66
McDonald, Malcolm
66
Kapferer, Clodwig
64
Kleinaltenkamp, Michael
63
Eisend, Martin
62
Wilson, William W.
62
Good, Darrel L.
61
Ahlert, Dieter
60
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59
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57
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57
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Psychology & marketing
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Jahrbuch der Absatz- und Verbrauchsforschung
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176
Discussion paper series / IZA
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Marketing letters : a journal of research in marketing
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Overseas business reports : OBR
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Journal of promotion management : JPM
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OECD Environment Statistics
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61
FOCUS-Jahrbuch : Beiträge zu Werbe- und Mediaplanung, Markt-, Kommunikations- und Mediaforschung
München : Focus-Magazin-Verl.
-
1.2004 - 4.2007; 2008 -
Persistent link: https://www.econbiz.de/10008984743
Saved in:
62
Consumer self-construal and cross-cultural
marketing
communications: theory and implications
Wang, Cheng Lu
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 433-444
Persistent link: https://www.econbiz.de/10003771477
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63
Die 16 großen Geheimnisse des Guerilla-Marketings
Levinson, Jay Conrad
- In:
Erfolgreich mit den Großen des Marketings : [Best of …
,
(pp. 79-95)
.
2009
Persistent link: https://www.econbiz.de/10003885271
Saved in:
64
Entrepreneurial
marketing
: moving beyond
marketing
in new ventures
Kraus, Sascha
;
Harms, Rainer
;
Fink, Matthias
- In:
International journal of entrepreneurship and …
11
(
2010
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10003919177
Saved in:
65
Guerrilla
marketing
research :
marketing
research techniques that can help any business make more money
Kaden, Robert J.
-
2008
Persistent link: https://www.econbiz.de/10003686270
Saved in:
66
Guerilla-
Marketing
Drees, Norbert
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003554028
Saved in:
67
Guerrilla
marketing
remix : [the best of guerrilla
marketing
]
Levinson, Jay Conrad
;
Levinson, Jeannie
-
2011
Persistent link: https://www.econbiz.de/10009355878
Saved in:
68
Influencer-
Marketing
: Strategie, Briefing, Monitoring
Funke, Sven-Oliver
-
2019
-
1. Auflage
Persistent link: https://www.econbiz.de/10011893433
Saved in:
69
Integrated
marketing
communication : advertising and promotion in a digital world
Juska, Jerome M.
-
2018
What is integrated
marketing
communications? -- Digital media environments -- IMC budgets and objectives -- Brand …
Persistent link: https://www.econbiz.de/10011754596
Saved in:
70
Stereotype in
Marketing
und Werbung : interdisziplinäre Perspektiven auf kulturspezifische Wissensrepräsentationen
Janich, Nina
(
ed.
)
-
Stereotypen und Wissensrepräsentationen in Marketing …
-
2019
Persistent link: https://www.econbiz.de/10013432118
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