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Business-to-business-Kommunikation ... : Agenturportraits : GWA Profi ... : die erfolgreichsten B2B-Markenkampagnen

Gesamtverband Kommunikationsagenturen GWA - Frankfurt am Main : FAZIT Communication GmbH; früher: …; … - 2008-2017 ; damit Erscheinen eingestellt

Persistent link: https://www.econbiz.de/10003934452

Membership directory / Academy of Marketing Science

Academy of Marketing Science - Ruston, LA - 2012/13 - 2017/18; damit Ersch. eingest.

Persistent link: https://www.econbiz.de/10009775228

The impact of e-service quality and e-satisfaction on users' loyalty to TikTok in Russia and China

Chen, Lu; Sokolovskiy, Konstantin; Zhang, Mengze; … - In: Journal of marketing communications 30 (2024) 6, pp. 702-716

Persistent link: https://www.econbiz.de/10015052734

AI and new forms of market interaction to enhance customer experience : a management perspective

Pugna, Irina-Bogdana; Popescu, Ioana-Cecilia; Henson, Martin - In: Reshaping Power Dynamics Between Sustainable Growth and …, (pp. 35-47). 2024

Persistent link: https://www.econbiz.de/10014555814

Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021

Ramadani, Veland (ed.); Ahmad Alserhan, Bakr Bin (ed.); … - Global Islamic Marketing Conference <12., 2021, Alanya> - 2023

This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021 … Islamic marketing strategies in particular. Papers include topics such as understanding Muslim consumer behavior, services … marketing, implications and implementation of Halal business practices, social media marketing, ecommerce strategies, and …

Persistent link: https://www.econbiz.de/10013504719

Contemporary Business Research in the Islamic World : Proceedings of the 14th Global Islamic Marketing Conference, September 2023

Fraedrich, John (ed.); Pirtskalava, Marina (ed.); … - 2024

: Entrepreneurship -- Chapter 4: Entrepreneurial Marketing -- Chapter 5: Islamic Business Curricula -- Chapter 6: Ethics and Crises …This proceedings volume presents a cutting-edge exploration of Islamic marketing, delving into the details of Muslim … commerce in Islam-oriented regions. Featuring selected chapters from the 14th Global Islamic Marketing Conference, it provides …

Persistent link: https://www.econbiz.de/10015070382

Biased voluntary nutri-score labeling

Schnedler, Wendelin; Vigano, Antonia - In: The B.E. journal of economic analysis & policy 24 (2024) 3, pp. 1007-1015

Persistent link: https://www.econbiz.de/10015053637