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Key marketing metrics : the 50+ metrics every manager needs to know
Farris, Paul W.; Bendle, Neil T.; Pfeifer, Phillip E.; … - 2009 - New UK/European ed.
Persistent link: https://www.econbiz.de/10003763770
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Controlling der Marketingkommunikation : zentrale Kennzahlen und ausgewählte Evaluationsverfahren
Reinecke, Sven; Janz, Simone - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 993-1020). 2009
Persistent link: https://www.econbiz.de/10003766210
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ABC der Betriebswirtschaft : die etwas andere Einführung in die Welt der betriebswirtschaftlichen Grundlagen und unternehmerischen Denkens
Mihalic, Victor - 2007 - 7. Aufl.
Persistent link: https://www.econbiz.de/10003453127
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Einsatz und Nutzung von Kampagnenmanagement im Rahmen von Vertriebs- und Marketingstrategien in deutschen Unternehmen
Holland, Heinrich; Köroglu, Sükran - In: Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. …, (pp. 177-222). 2010
Persistent link: https://www.econbiz.de/10003971486
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Metrics that matter : to marketing managers
Bendle, Neil; Farris, Paul W.; Pfeifer, Phillip E.; … - In: Marketing : journal of research and management 6 (2010) 1, pp. 18-23
Persistent link: https://www.econbiz.de/10003976404
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Planning Excellence : guidelines for professional marketing and sales planning
Homburg, Christian; Schenkel, Bernhard - 2007
Persistent link: https://www.econbiz.de/10003589829
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PIMS and COMPUSTAT data : different horses for the same course?
Boyd, D. Eric; Farris, Paul W.; Hildebrandt, Lutz - In: The profit impact of marketing strategy project : …, (pp. 41-72). 2009
Persistent link: https://www.econbiz.de/10003927231
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Enhancing financial performance : the power of customer metrics
Kumar, V.; Umashankar, Nita - In: Handbook of marketing and finance, (pp. 9-42). 2012
Persistent link: https://www.econbiz.de/10009552536
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Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan; Bondesson, Niklas - In: Journal of retailing and consumer services 25 (2015), pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
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An expanded model of marketing performance
Pimenta da Gama, António - In: Marketing intelligence & planning 29 (2011) 7, pp. 643-661
Persistent link: https://www.econbiz.de/10009384747