Key marketing metrics : the 50+ metrics every manager needs to know

Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein

"This book outlines the sources, strengths, and weaknesses of a broad array of key marketing metrics. How to harness those data for insight is explained. Most importantly, how to act on this insight-how to apply it not only in planning campaigns but also in measuring their impact, correcting their courses, and optimizing their results is explained"--

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Year of publication:	[2021] ; Third edition
Authors:	Bendle, Neil T. ; Farris, Paul W. ; Pfeifer, Phillip E. ; Reibstein, David J.
Publisher:	Harlow, England : Pearson
Subject:	Marketingmanagement \| Marketing management \| Betriebliche Kennzahl \| Financial ratio

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Extent:	xiv, 478 Seiten Illustrationen
Type of publication:	Book / Working Paper
Language:	English
Notes:	First edition entered under: Marketing metrics. 2006 Includes bibliographical references and index
ISBN:	978-1-292-36086-7 ; 978-1-292-36087-4 ; 978-1-292-36088-1
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012384704