Key marketing metrics : the 50+ metrics every manager needs to know
Year of publication: |
[2021] ; Third edition
|
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Authors: | Bendle, Neil T. ; Farris, Paul W. ; Pfeifer, Phillip E. ; Reibstein, David J. |
Publisher: |
Harlow, England : Pearson |
Subject: | Marketingmanagement | Marketing management | Betriebliche Kennzahl | Financial ratio |
Extent: | xiv, 478 Seiten Illustrationen |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | First edition entered under: Marketing metrics. 2006 Includes bibliographical references and index |
ISBN: | 978-1-292-36086-7 ; 978-1-292-36087-4 ; 978-1-292-36088-1 |
Source: | ECONIS - Online Catalogue of the ZBW |
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