Purpose – Banking in Ghana is now an intensely competitive proposition. In a competitive environment, it becomes imperative not just to attract customers, but also to design strategies aimed at maintaining these customers. Drawing on data from over 2,000 retail bank customers in Ghana, this...

Purpose – The concept of corporate social responsibility (CSR) has witnessed a resurgence in the management literature in recent years. This might be due to a renewed focus on corporate governance and ethical practices of companies the world over. This current study seeks to focus on how banks...

Purpose – The digital divide is supposed to place disadvantaged economies like Ghana in a position where using information and communication technology for development might not be an immediate reality. The purpose of this current study is to argue that the adoption of e‐business practices...

Purpose – The purpose of this paper is to contribute to the literature on internet use, with particular respect to academics. The literature on academic uses of the internet is littered with empirical studies, which analyse aspects of the broad spectrum of uses to which the internet can be...

Purpose – This paper seeks to determine from the standpoint of undergraduate students, service‐quality dispositions of bank brands operating in Ghana; in respect of customer service (human interaction), service knowledge and bank infrastructure and technology. Design/methodology/approach –...

Purpose – The purpose of this paper is to examine empirically the link between the determinants of perceived strategic value (PSV) of e‐commerce and e‐commerce adoption among Ghanaian small and medium size enterprises (SMEs), defined as businesses that employ a maximum of 200 employees....

In this paper we rethink the conventional ways of explaining the change process of new company formation. We base our analysis on two well established and dominating categories of entrepreneurship models, stages inspired models and interactive contingency models, and we argue that these do not...

Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Foreword -- Author Biographies -- Chapter 1 Social Media Marketing in Africa and Other Emerging Economies -- Author Biographies -- Chapter Outline -- Chapter Outcome -- Introduction -- Unique Characteristics of Social...

Part 1: Introduction -- Chapter 1: Exploring factors influencing student choice in Africa: Introduction to Edited Collection -- Part 1: Choice and Decision Making -- Chapter 2: Co-Creation of Value by Universities and Prospective Students: Towards an Informed Decision-Making Process -- Chapter...