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Social media and value co-creation in multi-stakeholder systems : a resource integration approach
Singaraju, Stephen Pragasam; Nguyen, Quan Anh; … - In: Industrial marketing management : the international … 54 (2016), pp. 44-55
Persistent link: https://www.econbiz.de/10011478716
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Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun; Lee, Heesang - In: Journal of business-to-business marketing 22 (2015) 3, pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
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Institutional logics matter when coordinating resource integration
Edvardsson, Bo; Kleinaltenkamp, Michael; Tronvoll, Bård; … - In: Marketing theory 14 (2014) 3, pp. 291-309
Persistent link: https://www.econbiz.de/10010461912
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The role of customer engagement behavior in value co-creation : a service system perspective
Jaakkola, Elina; Alexander, Matthew - In: Journal of service research : JSR 17 (2014) 3, pp. 247-261
Persistent link: https://www.econbiz.de/10010393232
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Value co-creation : a review of literature and future research agenda
Saha, Victor; Goyal, Praveen; Jebarajakirthy, Charles - In: The journal of business & industrial marketing 37 (2022) 3, pp. 612-628
Persistent link: https://www.econbiz.de/10013165207
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Value co-creation in the B2B context : a conceptual framework and its implications
Pathak, Buddhi; Ashok, Mona; Tan, Yin Leng - In: The service industries journal 42 (2022) 3/4, pp. 178-205
Persistent link: https://www.econbiz.de/10013167417
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Identifying multi-channel value co-creator groups in the banking industry
Hosseini, Monireh; Shajari, Sepideh; Akbarabadi, Mina - In: Journal of retailing and consumer services 65 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013169723
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The effect of equity on value co-creation in business relationships
Gupta, Samir; Zhou, Jing; Feng, Shanfei; Nyadzayo, … - In: The journal of business & industrial marketing 37 (2022) 2, pp. 385-401
Persistent link: https://www.econbiz.de/10012798429
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How do value co-creation and e-engagement enhance e-commerce consumer repurchase intention? : an empirical analysis
Jebarajakirthy, Charles; Saha, Victor; Goyal, Praveen; … - In: Journal of global information management 30 (2022) 5, pp. 1-23
Persistent link: https://www.econbiz.de/10012799501
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The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam; Inyang, Aniefre Eddie; Itani, Omar S. - In: Journal of business-to-business marketing 28 (2021) 4, pp. 347-367
Persistent link: https://www.econbiz.de/10012802196