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When value co-creation fails : reasons that lead to value co-destruction
Järvi, Henna; Kähkönen, Anni-Kaisa; Torvinen, Hannu - In: Scandinavian journal of management 34 (2018) 1, pp. 63-77
Persistent link: https://www.econbiz.de/10011847911
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Impact of value co-creation on logistics customers' loyalty
Thiruvattal, Eappen - In: Journal of global operations and strategic sourcing 10 (2017) 3, pp. 334-361
Persistent link: https://www.econbiz.de/10011806169
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Construction and validation of customer value co-creation attitude scale
Shamim, Amjad; Zulkipli Ghazali; Albinsson, Pia A. - In: The journal of consumer marketing 34 (2017) 7, pp. 591-602
Persistent link: https://www.econbiz.de/10011808329
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Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith; Ackfeldt, Anna-Lena; Melewar, T. C. - In: Journal of general management 43 (2017/2018) 2, pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
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Value creation in usage processes : investigating the micro-foundations of "value-in-use"
Pfisterer, Lucas; Roth, Stefan - In: Marketing : ZFP ; journal of research and management 40 (2018) 3, pp. 31-42
Persistent link: https://www.econbiz.de/10011913387
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Initiating value co-creation : dealing with non-receptive customers
Malshe, Avinash; Friend, Scott B. - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 895-920
Persistent link: https://www.econbiz.de/10011924786
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Value co-creation : the role of actor competence
Waseem, Donia; Biggemann, Sergio; Garry, Tony - In: Industrial marketing management : the international … 70 (2018), pp. 5-12
Persistent link: https://www.econbiz.de/10011863729
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An empirical investigation of the antecedents of value co-creation in B2B IT services outsourcing
Murthy, Chebiyyam; Padhi, Sidhartha S.; Gupta, Narain; … - In: Business process management journal 22 (2016) 3, pp. 484-506
Persistent link: https://www.econbiz.de/10011578062
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Can the customer's value co-creation behavior be measured? : validating a measurement scale based on the customer's perspective
Vega Vázquez, Manuela; Revilla Camacho, Maria Angeles; … - In: Revue Gestion 2000 : management & prospective 32 (2015) 2, pp. 33-47
Persistent link: https://www.econbiz.de/10011891105
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What matters to me! : user conceptions of value in specialist cancer care
Hardyman, Wendy; Kitchener, Martin; Daunt, Kate L. - In: Public management review 21 (2019) 11, pp. 1687-1706
Persistent link: https://www.econbiz.de/10012178889