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Using service logic to redefine exchange in terms of customer and supplier participation

Pires, Guilherme D.; Dean, Alison; Rehman, Muqqadas - In: Journal of business research : JBR 68 (2015) 5, pp. 952-932

Persistent link: https://www.econbiz.de/10010516678

Exploring value propositions and service innovation : a service-dominant logic study

Skålén, Per; Gummerus, Johanna; Koskull, Catharina von; … - In: Journal of the Academy of Marketing Science 43 (2015) 2, pp. 137-158

Persistent link: https://www.econbiz.de/10010504693

A framework for servitization : enhance value proposition through customer engagement

Jiang, Xin - 2020

Persistent link: https://www.econbiz.de/10012294476

Co-destruction of value : a stakeholder conceptual review

Ogunbodede, Olabode - In: The international journal of business science & applied … 17 (2022) 1, pp. 1-27

Co-destruction of value has been highlighted as a possible outcome of every interaction between firms and consumers. Despite the likelihood of its occurrence, the concept is not adequately defined or understood, while little is known about how and where it occurs. This paper reviews the...

Persistent link: https://www.econbiz.de/10012814492

Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses

Park, Changhyun; Lee, Heesang - In: Journal of business-to-business marketing 22 (2015) 3, pp. 229-252

Persistent link: https://www.econbiz.de/10011413362

Social media and value co-creation in multi-stakeholder systems : a resource integration approach

Singaraju, Stephen Pragasam; Nguyen, Quan Anh; … - In: Industrial marketing management : the international … 54 (2016), pp. 44-55

Persistent link: https://www.econbiz.de/10011478716

Insights into consumer resource integration and value co-creation process

Iyanna, Shilpa - In: The journal of applied business research 32 (2016) 3, pp. 717-727

Persistent link: https://www.econbiz.de/10011500822

Systemic principles of value co-creation : synergetics of value and service ecosystems

Meynhardt, Timo; Chandler, Jennifer D.; Strathoff, Pepe - In: Journal of business research : JBR 69 (2016) 8, pp. 2981-2989

Persistent link: https://www.econbiz.de/10011507878

Heteropathic versus homopathic resource integration and value co-creation in service ecosystems

Peters, Linda D. - In: Journal of business research : JBR 69 (2016) 8, pp. 2999-3007

Persistent link: https://www.econbiz.de/10011507883

Value co-creation and customer loyalty

Cossío-Silva, Francisco-José; Revilla Camacho, Maria … - In: Journal of business research : JBR 69 (2016) 5, pp. 1621-1625

Persistent link: https://www.econbiz.de/10011450438