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In recent years, marketing research has paid considerable attention to the symbolic meaning consumers attribute to brands. Given its highly competitive nature, branding can be especially important in the retailing industry to influence customer perceptions and drive store choice and loyalty....
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Food is vital for civilization, it is necessary for nourishment and survival; Food and Agriculture Organization report stated that, 2.5 million people eat street food global level every day. Street food unit take part in a significant role in diet for urban people particularly low income people....
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Purpose – The main object of the study is to review the customer perception towards online food delivery services. The paper explores different dimensions involved in consumer perception towards online food delivery services which is an emerging industry.Design/methodology/approach – This...
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Purpose: The purpose of this study is to analyze the effect of meal experience of foreign tourists on satisfaction and loyalty when consuming traditional food in Bali.The choice of traditional Balinese food is traditional food using Balinese spices called Base Genep with the main course...
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