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Same destination, different paths : when and how does observing others' choices and reasoning alter confidence in our own choices?
Lamberton, Cait Poynor; Walker Reczek, Rebecca; Haws, … - In: Journal of consumer psychology : JCP : the official … 23 (2013) 1, pp. 74-89
Persistent link: https://www.econbiz.de/10009719552
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Saying "no" to cake or "yes" to kale : approach and avoidance strategies in pursuit of gealth goals
David, Meredith E.; Haws, Kelly L. - In: Psychology & marketing 33 (2016) 8, pp. 588-594
Persistent link: https://www.econbiz.de/10011534711
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Should firms use small financial benefits to express appreciation to consumers? : understanding and avoiding trivialization effects
Liu, Peggy J.; Lamberton, Cait; Haws, Kelly L. - In: Journal of marketing 79 (2015) 3, pp. 74-90
Persistent link: https://www.econbiz.de/10011485863
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Control over what? : individual differences in general versus eating and spending self-control
Haws, Kelly L.; Davis, Scott; Dholakia, Utpal M. - In: Journal of public policy & marketing : JPP & M ; an … 35 (2016) 1, pp. 37-57
Persistent link: https://www.econbiz.de/10011506005
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Lucky loyalty : the effect of consumer effort on predictions of randomly determined marketing outcomes
Walker Reczek, Rebecca; Haws, Kelly L.; Summers, … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 1065-1077
Persistent link: https://www.econbiz.de/10010473312
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(Im)moral support : the social outcomes of parallel self-control decisions
Lowe, Michael L.; Haws, Kelly L. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 489-505
Persistent link: https://www.econbiz.de/10010401119
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Seeing the world through GREEN-tinted glasses : green consumption values and responses to environmentally friendly products
Haws, Kelly L.; Winterich, Karen Page; Walker Reczek, … - In: Journal of consumer psychology : JCP : the official … 24 (2014) 3, pp. 336-354
Persistent link: https://www.econbiz.de/10010403227
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Motivating customers to adhere to expert advice in professional services : a medical service context
Seiders, Kathleen; Flynn, Andrea Godfrey; Berry, Leonard L. - In: Journal of service research : JSR 18 (2015) 1, pp. 39-58
Persistent link: https://www.econbiz.de/10010483440
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Removing this (or not), adding that (or not) : a classification of “healthy food” claims
Andre, Quentin; Chandon, Pierre; Haws, Kelly L. - 2014
Persistent link: https://www.econbiz.de/10010485741
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Enhancing perceptions of price-value associated with price-matching guarantees
Hardesty, David M.; Bearden, William O.; Haws, Kelly L.; … - In: Journal of business research : JBR 65 (2012) 8, pp. 1096-1101
Persistent link: https://www.econbiz.de/10009562089