Purpose – The purpose of this study is to understand consumers' product use, practices, identity, and brand meanings in the context of a brand community dedicated to a mainstream Japanese motorcycle brand. Design/methodology/approach – A qualitative research approach was used in the form of...

Purpose – This research aims to develop a behaviorally based definition of “locavores”, i.e. a segment of a population that purchases locally grown produce. It describes the locavore segment on a set of attributes representative of those typically used for market segmentation and contrasts...

Purpose – The purpose of this study is to identify the profiles of current senior travelers using accurate segmentation criteria based on ageing and behavioral tourism variables, shown to be useful in gerontology, marketing and tourism marketing literature. Design/methodology/approach – A...

Purpose – Marketing managers routinely use purchase intentions data to make strategic decisions concerning both new and existing products and the marketing programs that support them. Yet, the indication from empirical investigations regarding the link between respondents' stated intentions...

Purpose – This study aims to explore: first, the formation of the customer value of high‐tech consumer products through application of intrinsic and extrinsic cues of product quality; and second, the effect of the mental price category of the product on the construction of customer value....

Purpose – This article aims to examine differences between older and younger consumers in their reactions to a product harm crisis. Research suggests that motivational and cognitive changes due to aging might cause information to be differentially utilized. The authors use primary and...

Purpose – This research seeks to extend the animosity model of foreign product purchase by examining the direct and moderating effects of cultural similarity in consumers' product judgment and willingness to buy foreign products. Design/methodology/approach – Empirical data were collected...

Purpose – This study's first objective is to experimentally examine the effect of brand‐cause fit and campaign duration on company and brand image, commercial objectives and buying intention as perceived by Japanese consumers. Second, the study aims to evaluate the moderating role of gender...

Purpose – This study aims to understand how social network online communities affect information seeking behavior and decision making for apparel shopping. Design/methodology/approach – An empirical study was conducted using a developed research model that hypothesized the effects of...

Purpose – Employing means‐end theory, this paper seeks to examine the influence of specific types of product attributes upon desired consumption consequences and the mediating impact of desired consequences upon purchase frequency. Design/methodology/approach – The research employed...