Purpose – In response to the popularity of multinational products with limited information on countries of origins, this study aims to explore factors influencing consumers' perceived prices for multinational products. Design/methodological approach – The study performed a 2 (COP)×2 (COM)...

Purpose – This research aims to examine behavioral intentions toward purchase of energy‐efficient products utilizing the theory of reasoned action framework. Design/methodology/approach – Survey data from a sample of 202 shoppers of electrical appliances and small electronic products was...

Purpose – The purpose of this research is to contribute to a better understanding of deeper motivations and inhibitors of green consumer behavior in the context of emerging economies. Based on the findings, it aims to provide implications for marketers and policy making....

Purpose – This study aims to examine animosity's role in determining consumers' product choices. Considerable research attention has been devoted to studying the relationship between animosity and consumers' willingness to buy foreign products. Few studies, however, have considered that...

Purpose – The purpose of this paper is to argue that firms need to reconsider application of the conventional marketing mix at the bottom of pyramid (BOP) because variables exist that impact differently on the interaction between firms and consumers at the BOP. Design/methodology/approach –...

Purpose – India has undergone dramatic changes since the economic liberalization of 1992. This study aims to provide an historical analysis to determine if consumer attitudes towards marketing practices and consumerism in India have changed measurably from 1990 to 2009....

Purpose – The study attempts to identify the common attributes of the physical retail outlets favored by Hong Kong youths and to assess the relative importance of “hard” and “soft” aspects of the retail marketing mix in appealing to this consumer segment. Design/methodology/approach...

Purpose – Consumers are constantly confronted with negative information on defective or dangerous products (product‐harm crisis): the car does not stop at the red light due to faulty brakes or the t‐shirt causes the skin to itch. This research aims to provide a holistic picture of...

Purpose – When consumers help other users of the same brand, both the brand and consumers benefit. To determine when consumer‐to‐consumer helping behaviors occur and to help managers encourage this value‐creating activity, this paper aims to investigate relationships between social...

Purpose – The purpose of this paper is to investigate psychographic, demographic and situational characteristics of Baby Boomer generation consumers, specifically in relation to their consumption of financial services. Design/methodology/approach – A survey was pre‐tested and 776 responses...