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Relationship between self-concept and attitudinal brand loyalty in luxury fashion purchase : a study of selected global brands on the Indian market

Thakur, Anand; Kaur, Rupinderdeep - In: Management : journal of contemporary management issues 20 (2015) 2, pp. 163-180

Brands can be helpful in strengthening a person’s identity. Hence, consumers use brands as instruments for reflecting their personal image and individual goals. The self-concept as a vital component of emotional aspects, boosts attitudinal loyalty towards a brand. The luxury fashion market of...

Persistent link: https://www.econbiz.de/10011540991

Unlocking the transformative potential of customer data in retailing

Saarijärvi, Hannu; Kuusela, Hannu; Kannan, P. K.; … - In: The international review of retail, distribution and … 26 (2016) 3, pp. 225-241

Persistent link: https://www.econbiz.de/10011543275

Customer perspective on overbooking : the failure of customers to enjoy their reserved services, accidental or intended?

Guo, Xiaolong; Dong, Yufeng; Ling, Liuyi - In: Journal of air transport management 53 (2016), pp. 65-72

Persistent link: https://www.econbiz.de/10011546112

Key drivers of passenger loyalty : a case of Frankfurt-Istanbul flights

Calisir, Nese; Basak, Ecem; Calisir, Fethi - In: Journal of air transport management 53 (2016), pp. 211-217

Persistent link: https://www.econbiz.de/10011546513

Does customer satisfaction on product quality illustrates loyalty of agricultural product?

Sadeli, Agriani H.; Utami, Hesty N.; Rahmanissa, Rayi - In: International journal of applied business and economic … 14 (2016) 1, pp. 223-232

Persistent link: https://www.econbiz.de/10011547456

Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality

Do, Hyunji; Ko, Eunju; Woodside, Arch G. - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 658-677

Persistent link: https://www.econbiz.de/10011547697

Managing customer experience and relationships : a strategic framework

Peppers, Don; Rogers, Martha - 2017 - Third edition

Persistent link: https://www.econbiz.de/10011547747

The effect of perceived service quality on customer emotions, customer satisfaction and customer loyalty : a PLS-SEM approach towards a luxury hotel in Bangkok, Thailand

Suwanamas, Chayuth; Trimetsoontorn, Jirasek; Fongsuwan, … - In: Journal for global business advancement : JGBA 8 (2015) 4, pp. 374-398

Persistent link: https://www.econbiz.de/10011547794

Perceptions of consumers in the financial industry under a qualitative data analysis methodology

Mongay, Jorge - In: International journal of trade and global markets 9 (2016) 1, pp. 33-44

Persistent link: https://www.econbiz.de/10011547851

Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)

Kristal, Samuel; Baumgarth, Carsten; Behnke, Carolin; … - In: The journal of product & brand management 25 (2016) 3, pp. 247-261

Persistent link: https://www.econbiz.de/10011548775