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Identifikation und Ausschöpfung von Up-Selling-Potenzialen : ein Beitrag zur Segmentierung von Aufsteigern

Pohlkamp, André - 2009 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003861595

A data-mining framework for designing personalized e-commerce support tools

Maciag, Timothy; Śle̜zak, Dominik; Hepting, Daryl H.; … - In: Data mining for design and marketing, (pp. 235-250). 2009

Persistent link: https://www.econbiz.de/10003861768

Feeling superior : the impact of loyalty program structure on consumers' perceptions of status

Drèze, Xavier; Nunes, Joseph C. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 890-905

Persistent link: https://www.econbiz.de/10003861928

Sticky rebates : rollback rebates induce non-rational loyalty in consumers ; experimental evidence

Morell, Alexander; Glöckner, Andreas; Towfigh, Emanuel V. - 2009

We investigate whether and how targeted rebates impede rational switching of consumers from an incumbent to an outside option (e.g., market entrant). In a real trading problem, participants repeatedly buy tokens and can enter a target rebate scheme. Buying in a rebate scheme considerably reduces...

Persistent link: https://www.econbiz.de/10003862444

Measuring CRM effectiveness: construct development, validation and application of a process-oriented model

Chen, Ja-shen; Yen, H. J. Rebecca; Li, Eldon Yu-zen; … - In: Total quality management & business excellence : an … 20 (2009) 3/4, pp. 283-299

Persistent link: https://www.econbiz.de/10003862468

Customer retention by banks in New Zealand

Cohen, David; Gan, Christopher; Hua Hwa Au Yong; Chong, … - In: Banks and bank systems : international research journal 2 (2007) 1, pp. 40-55

Persistent link: https://www.econbiz.de/10003863115

The consumers' predisposition towards enrolling for retail loyalty cards : the Indian retail story

Rakesh, Sapna; Khare, Arpita - In: International journal of electronic marketing and … 2 (2008/09) 4, pp. 378-396

Persistent link: https://www.econbiz.de/10003863816

The right to be heard and to be understood : a conceptual framework for consumer protection in emerging economies

Donoghue, Suné; De Klerk, Helena M. - In: International journal of consumer studies 33 (2009) 4, pp. 456-467

Persistent link: https://www.econbiz.de/10003865173

Consumer service and loyalty in Spanish grocery store retailing : an empirical study

Molina, Arturo; Martín, Victor J.; Santos, Jesús; … - In: International journal of consumer studies 33 (2009) 4, pp. 477-485

Persistent link: https://www.econbiz.de/10003865212

Effects of website interactivity on online retail shopping behavior

Islam, Hafizul - In: Value creation in e-business management : 15th Americas …, (pp. 131-142). 2009

Persistent link: https://www.econbiz.de/10003866956