In this article, we investigate how rationality and emotionality influence sponsorship negotiations and relationships between sponsors and sponsees. A total of 33 semi-structured interviews with sponsors, sponsees and sponsorship agencies shed light on these processes from three different...

Der Pumpen- und Armaturenhersteller KSB SE & Co. KGaA (KSB) hat durch seine frühzeitigen Aktivitäten im Bereich der Technologiebewertung den Hype um den "3D-Druck" antizipiert, diesen regelmässig bewertet und letztendlich vorhandene Ressourcen im Unternehmen genutzt, um daraus einen...

Engaging employees to contribute to corporate innovation is vital for the future success of companies. In particular, incumbent companies face severe barriers in involving employees from various organizational locations. Long‐term employments, highly specified organizational units, and...

In this dissertation, service-dominant logic (S-D logic) is used as a meta-theory for analyzing various aspects of value co-creation in the context of services. Value co-creation is fundamental to understanding where and how S-D logic differs from goods-dominant logic (G-D logic). In their...