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Measuring exchange norms and its impact on satisfaction in a B2C context

Elommal, Najoua; Manita, Riadh; Chaney, Damien - In: International journal of market research 61 (2019) 3, pp. 302-319

Persistent link: https://www.econbiz.de/10012172215

Antecedents of store loyalty among Chinese customers

Chu, Yun; Vásquez Párraga, Arturo; Ma, Jianyu - In: International journal of business 23 (2018) 2, pp. 151-165

Persistent link: https://www.econbiz.de/10011863694

The elements of customer satisfaction model in Serbian conditions

Cockalo, Dragan; Djordjevic, Dejan; Sajfert, Zvonko - In: International journal of services technology and management 17 (2012) 1, pp. 87-108

Persistent link: https://www.econbiz.de/10009657651

Relationship characteristics and cash flow variability : implications for satisfaction, loyalty, and customer portfolio management

Tarasi, Crina O.; Bolton, Ruth N.; Gustafsson, Anders; … - In: Journal of service research : JSR 16 (2013) 2, pp. 121-137

Persistent link: https://www.econbiz.de/10009774895

Acta non verba? : the role of customer participation and word of mouth in the relationship between service firms' customer satisfaction and sales performance

Eisingerich, Andreas B; Auh, Seigyoung; Merlo, Omar - In: Journal of service research : JSR 17 (2014) 1, pp. 40-53

Persistent link: https://www.econbiz.de/10010356889

Relationship marketing in customer loyalty of commercial galleries in times of COVID-19

Cano, Luz; Castro, Djanira; Vicente-Ramos, Wagner - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 426-435

The main objective of the study is to determine the level of dependence between relationship marketing and the level of customer loyalty to the brand. The study was conducted through a quantitative approach using the CAWI method. Relationships were determined by several factors. The loyalty...

Persistent link: https://www.econbiz.de/10012888387

Linking relationship marketing to customer loyalty in the e-banking context : the central role of customer satisfaction

Nam Hoai Nguyen; Dung Phuong Hoang - In: Gadjah Mada international journal of business 26 (2024) 1, pp. 109-140

Persistent link: https://www.econbiz.de/10014486995

The determinants of retail customers' purchase intent

Menidjel, Choukri; Bilgihan, Anil - In: International journal of consumer studies 46 (2022) 6, pp. 2503-2520

Persistent link: https://www.econbiz.de/10013412526

The role of cultural differences in customer retention : evidence from the high-contact service industry

Fam, Kim Shyan; Boon Liat Cheng; Cham Tat Huei; Yi, … - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 1, pp. 257-288

Persistent link: https://www.econbiz.de/10014230003

Exploring the importance of building strong customer relationships

Seturi, Maia - In: Technology audit and production reserves 1 (2024) 4/75, pp. 33-37

Persistent link: https://www.econbiz.de/10014507363