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Energy branding : harnessing consumer power

Friðrik Larsen - 2017

Persistent link: https://www.econbiz.de/10011656941

Eight years later and image is still hurting : long-term effects of the Icelandic banking crisis unfolding

Thorhallur Gudlaugsson; Friðrik Larsen - In: Journal of international business and economics : JIBE 16 (2016) 4, pp. 39-46

Persistent link: https://www.econbiz.de/10011602487

Commodity Branding : A Qualitative Research Approach to Understanding Modern Energy Brands

Friðrik Larsen - 2023

1.Introduction -- 2.Literature review on energy branding and related fields. 3.Methodology: A qualitative approach -- 4.Findings: Understanding modern energy brands -- 5. Conclusion: Conceptual model of branding in the energy markets -- 6.References.

Persistent link: https://www.econbiz.de/10014302649

Sustainable energy branding : helping to save the planet

Friðrik Larsen - 2023

Persistent link: https://www.econbiz.de/10014417781