Llodra-Riera, Isabel; Martínez-Ruiz, María Pilar; … - In: International Journal of Quality and Service Sciences 7 (2015) 4, pp. 458-482
Purpose – The purpose of this study is to analyse how tourists form the cognitive, affective and unique images of a tourism destination, taking into account that: travellers use user-generated content (UGC) as one of the more important sources of information about the destination, sources of...