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The impact and success of health-care-related social media usage- pre- and post-COVID analysis

Srivastava, Mallika; Raina, Madhur - In: International journal of pharmaceutical and healthcare … 16 (2022) 4, pp. 624-644

Persistent link: https://www.econbiz.de/10014336857

An insight into the drivers of electronic word of mouth in tourism

Meenakshy, Manju; Srivastava, Mallika - In: International journal of public sector performance … 9 (2022) 1/2, pp. 144-164

Persistent link: https://www.econbiz.de/10012800705

An empirical study to measure consumer adoption of mobile banking services

Srivastava, Mallika; Fernandes, Semila Fenelly - In: International journal of public sector performance … 9 (2022) 1/2, pp. 165-189

Persistent link: https://www.econbiz.de/10012800717

Is WhatsApp a "new age advertising tool"?

Srivastava, Mallika; Fernandes, Semila Fenelly - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 120-141

Persistent link: https://www.econbiz.de/10013041207

A study on consumer behaviour with reference to Indian domestic airlines in Pune

Tadamarla, Anupama; Srivastava, Mallika; Inumula, … - In: Global review of business and economic research 16 (2020) 2, pp. 121-131

Persistent link: https://www.econbiz.de/10012627063

Augmented reality-enabled instagram game filters : key to engaging customers

Sinha, Mudita; Srivastava, Mallika - In: Journal of promotion management : innovations in … 28 (2022) 4, pp. 467-486

Persistent link: https://www.econbiz.de/10013178046

Role of citizens' knowledge about e-governance initiatives in framing citizens' satisfaction

Naik, Shubhanshu; Tapas, Poornima; Srivastava, Mallika - In: International journal of public sector performance … 8 (2021) 1/2, pp. 84-102

Persistent link: https://www.econbiz.de/10012696734

The role of government campaign commercials in shaping government brand equity

Naik, Shubhanshu; Srivastava, Mallika; Tapas, Poornima - In: International journal of public sector performance … 5 (2019) 3/4, pp. 500-515

Persistent link: https://www.econbiz.de/10012138794

A scale to measure organizational stress among women workers in the garment industry

Sharma, Lavina; Srivastava, Mallika - In: European Journal of Training and Development 46 (2020) 9, pp. 820-846

Purpose Stress has been a common phenomenon among the working professionals. The stress has been known to affect the job satisfaction level, health outcomes, affect burnout through the physiological, emotional, behavioral and cognitive processes resulting in to low performance. This study aims...

Persistent link: https://www.econbiz.de/10014725736