Currently, the world is facing multiple severe challenges; climate change, pandemics and biodiversity loss, all of which have raised critical resource questions. To better understand the nature of resources, this paper continues on the path set by resourcification studies examining resources as...

Purpose The purpose of this paper to explore the value creation expectations of salespeople and buyers for initial sales meetings and to investigate how such expectations align. Design/methodology/approach The authors applied expectancy disconfirmation theory and conducted a qualitative study...

This groundbreaking handbook leads the way in accelerating the transition to a sustainable circular economy by introducing the concept of a catalyst as a positive and enhancing driving force for sustainability. Catalysts create and maintain favourable conditions for complex systemic...

Purpose: This paper aims to propose an approach to broaden the focus of a low-fidelity prototype (i.e. mock-up) to enable user experimentation in a real environment at the early stages of the product development process. The functionality approaching a real solution enables customers to...