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Limits of the McDonaldization thesis : eBayization and ascendant trends in post-industrial consumer culture

Ahuvia, Aaron; Izberg-Bilgin, Elif - In: Brands : interdisciplinary perspectives, (pp. 268-296). 2015

Persistent link: https://www.econbiz.de/10010478957

Commentary on exploring the dark side of pet ownership: Status- and control-based pet consumption

Ahuvia, Aaron - In: Journal of business research : JBR 61 (2008) 5, pp. 497-499

Persistent link: https://www.econbiz.de/10007988620

Brand love : development and validation of a practical scale

Bagozzi, Richard P.; Batra, Rajeev; Ahuvia, Aaron - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10011653712

Commentary on exploring the dark side of pet ownership: Status- and control-based pet consumption

Ahuvia, Aaron - In: Journal of business research : JBR 61 (2008) 5, pp. 497-500

Persistent link: https://www.econbiz.de/10008897321

Brand Love

Batra, Rajeev; Ahuvia, Aaron; Bagozzi, Richard P - In: Journal of marketing 76 (2012) 2, pp. 1-17

Persistent link: https://www.econbiz.de/10009840020

Towards a theory of brand love in services : the power of identity and social relationships

Ahuvia, Aaron; Izberk-Bilgin, Elif; Lee, Kyungwon - In: Journal of service management 33 (2022) 3, pp. 453-464

Persistent link: https://www.econbiz.de/10013325628

Reducing temptation to switch mobile data service providers over time

Chuah, Stephanie Hui-Wen; Rauschnabel, Philipp A.; … - In: Industrial Management & Data Systems 118 (2018) 8, pp. 1597-1628

Purpose: The purpose of this paper is to propose a dedication-constraint-temptation (DCT) model to study the factors influencing customers’ loyalty to mobile data service (MDS) providers. The DCT model explicitly explores the important yet overlooked role of alternative attractiveness (the...

Persistent link: https://www.econbiz.de/10012072329

Virtually enhancing the real world with holograms : An exploration of expected gratifications of using augmented reality smart glasses

Rauschnabel, Philipp A. - In: Psychology & Marketing 35 (2018) 8, pp. 557-572

Persistent link: https://www.econbiz.de/10012083902

What motivates users to hashtag on social media?

Rauschnabel, Philipp A.; Sheldon, Pavica; Herzfeldt, Erna - In: Psychology & Marketing 36 (2019) 5, pp. 473-488

Persistent link: https://www.econbiz.de/10012083971

Beyond the gimmick: How affective responses drive brand attitudes and intentions in augmented reality marketing

Zanger, Vera; Meißner, Martin; Rauschnabel, Philipp A. - In: Psychology & Marketing 39 (2022) 7, pp. 1285-1301

According to recent research in augmented reality (AR) marketing, AR‐based product presentations have the potential to create extraordinary shopping experiences across the customer journey. However, the mechanisms that drive key marketing metrics, such as brand evaluations or purchase...

Persistent link: https://www.econbiz.de/10013368417