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Is brand love materialistic?
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Consumer behaviour
28
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28
Brand management
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13
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13
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12
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5
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Rindfleisch, Aric
64
Rauschnabel, Philipp A.
51
Ahuvia, Aaron
23
Ivens, Björn Sven
12
Burroughs, James E.
11
Malter, Alan J.
11
Felix, Reto
8
Wong, Nancy
6
Antia, Kersi D.
5
Batra, Rajeev
5
Ganesan, Shankar
5
Hinsch, Chris
4
Hinsch, Christian
4
Ahuvia, Aaron C.
3
Antia, Kersi
3
Bagozzi, Richard P.
3
Burroughs, James E
3
Dieck, M. Claudia tom
3
Eckhardt, Giana M.
3
Gatter, Shirin
3
Hamilton, Ryan
3
Houston, Mark B.
3
Hüttl‐Maack, Verena
3
Jiang, Baojun
3
Jung, Timothy
3
Krey, Nina
3
Lamberton, Cait
3
Moorman, Christine
3
Schein, Katrin E.
3
Zervas, Georgios
3
Babin, Barry J.
2
Bang, Nguyen
2
Cannon, Joseph
2
Chuah, Stephanie Hui-Wen
2
Crockett, David X.
2
Denton, Frank
2
Frazier, Gary L.
2
Fukawa, Nobuyuki
2
Herz, Marc
2
Hillebrandt, Isabelle
2
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American Marketing Association
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Winter Marketing Educators' Conference <2013, Las Vegas, Nev.>
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Journal of business research : JBR
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Journal of marketing
10
Psychology & Marketing
8
Psychology & marketing
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
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3
AMS review : official publication of the Academy of Marketing Science
2
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2
MSI reports : working paper series
2
Marketing in a digital world
2
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2
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2
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2
Brands : interdisciplinary perspectives
1
Business Horizons
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Consumer brand relationships : meaning, measuring, managing
1
Consumer-brand relationships : theory and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Digitalisierung im Vertrieb : Strategien zum Einsatz neuer Technologien in Vertriebsorganisationen
1
Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
1
Handbook of business-to-business marketing
1
IEEE transactions on engineering management : EM
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
Industrial Management & Data Systems
1
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Economic Psychology
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Journal of Happiness Studies
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Journal of Product Innovation Management
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Journal of Service Theory and Practice
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
89
OLC EcoSci
21
RePEc
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Other ZBW resources
6
EconStor
5
BASE
1
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41
Augmented reality smart glasses and knowledge management : a conceptual framework for enterprise social networks
Hein, Daniel W. E.
;
Rauschnabel, Philipp A.
- In:
Enterprise Social Networks : Erfolgsfaktoren für die …
,
(pp. 83-109)
.
2016
Persistent link: https://www.econbiz.de/10011508961
Saved in:
42
Augmented reality smart glasses : an investigation of technology acceptance drivers
Rauschnabel, Philipp A.
;
Ro, Young Kyun
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 123-148
Persistent link: https://www.econbiz.de/10011542585
Saved in:
43
Smartwatches : accessory or tool? : the driving force of visibility and usefulness
Krey, Nina
;
Rauschnabel, Philipp A.
;
Chuah, Stephanie
; …
-
2016
Persistent link: https://www.econbiz.de/10011564225
Saved in:
44
Selling with technology : understanding the resistance to mobile sales assistant use in retailing
Spreer, Philipp
;
Rauschnabel, Philipp A.
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
3
,
pp. 240-263
Persistent link: https://www.econbiz.de/10011565542
Saved in:
45
The psychology of brands : empirical investigations through the lens of social and cognitive theories
Rauschnabel, Philipp A.
-
2014
Persistent link: https://www.econbiz.de/10010396312
Saved in:
46
You're so loveble : anthropomorphism and brand love
Rauschnabel, Philipp A.
;
Ahuvia, Aaron C.
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 372-395
Persistent link: https://www.econbiz.de/10010410667
Saved in:
47
Brands and religious labels : a spillover perspective
Rauschnabel, Philipp A.
;
Herz, Marc
;
Schlegelmilch, Bodo B.
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1285-1309
Persistent link: https://www.econbiz.de/10011405235
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48
What is augmented reality marketing? : its definition, complexity, and future
Rauschnabel, Philipp A.
;
Babin, Barry J.
;
Dieck, M. …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1140-1150
Persistent link: https://www.econbiz.de/10013169507
Saved in:
49
Can augmented reality satisfy consumers' need for touch?
Gatter, Shirin
;
Hüttl-Maack, Verena
;
Rauschnabel, …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10012817127
Saved in:
50
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
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