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Consumer behaviour
67
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65
Advertising effects
61
Werbewirkung
61
Belgium
51
Advertising
44
Belgien
43
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42
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26
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English
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Pelsmacker, Patrick de
161
Dens, Nathalie
76
De Pelsmacker, Patrick
49
Geuens, Maggie
39
Janssens, Wim
20
Cauberghe, Verolien
19
Lopes, Ana Isabel
19
Pelsmacker, Patrick De
18
Moons, Ingrid
16
Jegers, Marc
12
Cuyvers, Ludo
11
Purnawirawan, Nathalia
11
Van den Bergh, Joeri
11
Verhellen, Yann
10
De Keyzer, Freya
8
Viviers, Wilma
7
Barbarossa, Camilla
6
De Cannière, Marie Hélène
6
Willemé, Peter
6
Al-Issa, Nermain
5
Avramova, Yana R.
5
Buzeta, Cristian
5
Daems, Kristien
5
De Meulenaer, Sarah
5
Goos, Peter
5
de Pelsmacker, Patrick
5
Aleksandrovs, Leonids
4
Cornelis, Erlinde
4
Dahl, Stephan
4
Eagle, Lynne C.
4
Faseur, Tine
4
Lievens, Annouk
4
Lourenço, Isabel Costa
4
Mielants, Caroline
4
Saayman, Andrea
4
Taylor, Charles Raymond
4
Wouters, Marijke
4
Banks, Ivana Bušljeta
3
Branco, Manuel Castelo
3
Driesen, Liesbeth
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
1
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Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
17
International journal of advertising : the quarterly review of marketing communications
16
Journal of business research : JBR
14
Journal of marketing communications
11
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
11
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
9
International journal of advertising : the review of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
7
International Marketing Review
5
Journal of Business Research
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Young Consumers
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Journal of electronic commerce research : JECR
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
The journal of brand management : an international journal
4
Belgian journal of operations research, statistics and computer science
3
Journal of advertising research
3
Journal of business ethics : JOBE
3
Journal of service management
3
Meditari Accountancy Research
3
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
The SAGE handbook of marketing ethics
3
Young consumers : insight and ideas for responsible marketers
3
Applied economics
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European Journal of Marketing
2
International journal of electronic commerce : IJEC
2
Journal of Islamic marketing
2
Journal of Social Marketing
2
Journal of advertising
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of marketing management : MM
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
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ECONIS (ZBW)
186
OLC EcoSci
39
Other ZBW resources
24
RePEc
10
USB Cologne (EcoSocSci)
7
EconStor
1
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111
The effect of mixed emotions in advertising: the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
;
Weverbergh, Marcel
- In:
Cross-cultural buyer behavior
,
(pp. 63-92)
.
2007
Persistent link: https://www.econbiz.de/10003478152
Saved in:
112
Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior
De Cannière, Marie Hélène
;
Pelsmacker, Patrick de
; …
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 82-92
Persistent link: https://www.econbiz.de/10003915846
Saved in:
113
Emotional advertising: revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
-
2010
Persistent link: https://www.econbiz.de/10003977016
Saved in:
114
Emotional advertising : revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 418-426
Persistent link: https://www.econbiz.de/10008859021
Saved in:
115
Relationship quality and purchase intention and behavior : the moderating impact of relationship strength
De Cannière, Marie Hélène
;
Pelsmacker, Patrick de
; …
- In:
Journal of business and psychology
25
(
2010
)
1
,
pp. 87-98
Persistent link: https://www.econbiz.de/10003955796
Saved in:
116
Export intensity and the competitive intelligence of exporting companies : evidence from South Africa
Cuyvers, Ludo
;
Dumont, Michel
;
Viviers, Wilma
; …
- In:
South African journal of economic and management sciences
11
(
2008
)
1
,
pp. 85-97
Persistent link: https://www.econbiz.de/10003711384
Saved in:
117
Do consumers care about ethics? : willingness to pay for fair-trade coffee
Pelsmacker, Patrick de
;
Driesen, Liesbeth
;
Rayp, Glenn
- In:
Journal of consumer affairs : official publication of …
39
(
2005
)
2
,
pp. 363-385
Persistent link: https://www.econbiz.de/10003379741
Saved in:
118
Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10003386383
Saved in:
119
Export intensity and the competitive intelligence of exporting companies : evidence from Belgium and South Africa
Cuyvers, Ludo
;
Dumont, Michel
;
Viviers, Wilma
; …
-
2006
Persistent link: https://www.econbiz.de/10003388805
Saved in:
120
Marketing ethical products : what can we learn from Fair Trade consumer behaviour in Belgium?
Pelsmacker, Patrick de
;
Janssens, Wim
;
Mielants, Caroline
; …
- In:
Sustainable consumption, ecology and fair trade
,
(pp. 109-126)
.
2007
Persistent link: https://www.econbiz.de/10003501077
Saved in:
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