Similar Search Results

Social media marketing and emergence of aspirational brand luxury : female consumers' buying behavior in Pakistan

Adnan, Malik; Yousaf, Zahid; Babar, Muhammad Qamar Zaman; … - In: Pakistan journal of commerce and social sciences 14 (2020) 1, pp. 409-423

Social media marketing has provided easy access to consumers. Luxury brands frequently keep posted their collections and proceedings on social media with the aim to save interest, engagement, create awareness as well as shape loyalties. This research is conducted in three randomly selected...

Persistent link: https://www.econbiz.de/10012210558

Identifying value-creating aspects in luxury hotel services via third-party online reviews : a cross-cultural study

Tsiotsou, Rodoula H. - In: International journal of retail and distribution management 50 (2022) 2, pp. 183-205

Persistent link: https://www.econbiz.de/10013397924

How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens

Azemi, Yllka; Ozuem, Wilson - In: Journal of advertising research 63 (2023) 4, pp. 384-401

Persistent link: https://www.econbiz.de/10014445903

Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry

Hoang, Duc; Kousi, Sofia; Martinez, Luis F. - In: Electronic commerce research 23 (2023) 3, pp. 1401-1428

Persistent link: https://www.econbiz.de/10014383026

The influence of the Covid-19 pandemic on social media engagement of luxury hotels

Gómez-Suárez, Mónica; Veloso, Mónica; Quinones, Myriam - In: Advances in National Brand and Private Label Marketing …, (pp. 134-141). 2023

Persistent link: https://www.econbiz.de/10014289852

The role of status consumption and brand equity : a comparative study of the marketing of Indian luxury brands by traditional and social-media

Husain, Rehan; Ahmad, Amna; Khan, Bilal Mustafa - In: Global business and organizational excellence : GBOE 41 (2022) 4, pp. 48-67

Persistent link: https://www.econbiz.de/10013175672

Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights

Ozuem, Wilson; Willis, Michelle - In: The art of digital marketing for fashion and luxury …, (pp. 107-129). 2021

Persistent link: https://www.econbiz.de/10012607354

An integrative model for online community citizenship behavior of luxury fashion brands on Instagram

Hsu, Li-Chun - In: Journal of fashion marketing and management 28 (2024) 2, pp. 357-378

Persistent link: https://www.econbiz.de/10014495536

Athlete branding via social media : examining the factors influencing consumer engagement on Instagram

Doyle, Jason P.; Su, Yiran; Kunkel, Thilo - In: European Sport management quarterly : ESMQ 22 (2022) 4, pp. 506-526

Persistent link: https://www.econbiz.de/10013350474

Examining the drivers and brand performance implications of customer engagement with brands in the social media environment

De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515

Persistent link: https://www.econbiz.de/10010423856