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Do online brand communities help build and maintain relationships with consumers? : a network theory approach
Lee, Hyun Joung; Lee, Doo-hee; Taylor, Charles Raymond; … - In: The journal of brand management : an international journal 19 (2011/12) 3, pp. 213-227
Persistent link: https://www.econbiz.de/10009409559
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Corporate social responsibility : a look at Eastern nations
Taylor, Charles Raymond; Bowen, C. Luke; Ryu, Hoin - In: Handbook of research on marketing and corporate social …, (pp. 234-251). 2016
Persistent link: https://www.econbiz.de/10011438407
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On the new era of zipping and zapping : the need for research on how advertisers deal with an Era of time-shifted television program viewing on a variety of devices
Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 403-405
Persistent link: https://www.econbiz.de/10011546482
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A call for more research on "green" or environmental advertising : editorial
Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 573-575
Persistent link: https://www.econbiz.de/10011547644
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The imminent return of the advertising jingle : editorial
Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 34 (2015) 5, pp. 717-719
Persistent link: https://www.econbiz.de/10011547745
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Do bans on illuminated on-premise signs matter? : balancing environmental impact with the impact on businesses
Taylor, Charles Raymond; Sarkees, Matthew E. - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 61-73
Persistent link: https://www.econbiz.de/10011547944
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How character presence in advergames affects brand attitude and game performance : a cross-cultural comparison
Choi, Yung Kyun; Yoon, Sukki; Taylor, Charles Raymond - In: Journal of consumer behaviour : an international … 14 (2015) 6, pp. 357-365
Persistent link: https://www.econbiz.de/10011508871
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Are Super Bowl ads a super waste of money? : examining the intermediary roles of customer-based brand equity and customer equity effects
Raithel, Sascha; Taylor, Charles Raymond; Hock, Stefan J. - In: Journal of business research : JBR 69 (2016) 9, pp. 3788-3794
Persistent link: https://www.econbiz.de/10011515263
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How do 3-dimensional images promote products on the Internet?
Choi, Yung Kyun; Taylor, Charles Raymond - In: Journal of business research : JBR 67 (2014) 10, pp. 2164-2170
Persistent link: https://www.econbiz.de/10010400095
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The financial impact of loyalty programs in the hotel industry : a social exchange theory perspective
Lee, Johnny JiungYee; Capella, Michael L.; Taylor, … - In: Journal of business research : JBR 67 (2014) 10, pp. 2139-2146
Persistent link: https://www.econbiz.de/10010400098