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Flow online : lessons learned and future prospects
Hoffman, Donna L.; Novak, Thomas P. - In: Journal of interactive marketing : a quarterly … 23 (2009) 1, pp. 23-34
Persistent link: https://www.econbiz.de/10003833049
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An optimal contact model for maximizing online panel response rates
Neslin, Scott A.; Novak, Thomas P.; Baker, Kenneth R.; … - In: Management science : journal of the Institute for … 55 (2009) 5, pp. 727-737
Persistent link: https://www.econbiz.de/10003859941
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The fit of thinking style and situation: new measures of situation-specific experiential and rational cognition
Novak, Thomas P.; Hoffman, Donna L. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10003861079
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The "right" consumers for the best concepts : identifying and using emergent consumers in developing new products
Hoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas P. - In: MSI reports : working paper series (2009) 2, pp. 3-17
Persistent link: https://www.econbiz.de/10003885303
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The "right" consumers for better concepts : identifying consumers high in emergent nature to develop new product concepts
Hoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas P. - In: Journal of marketing research : JMR 47 (2010) 5, pp. 854-865
Persistent link: https://www.econbiz.de/10008666404
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The "right" consumers for better concepts : identifying and using consumers high in emergent nature to further develop new product concepts
Hoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas P. - 2010 - Rev.
Persistent link: https://www.econbiz.de/10003971869
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Editorial: Toward a deeper understanding of social media
Hoffman, Donna L.; Novak, Thomas P. - In: Journal of interactive marketing : a quarterly … 26 (2012) 2, pp. 69-70
Persistent link: https://www.econbiz.de/10009558974
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Social media strategy
Hoffman, Donna L.; Novak, Thomas P. - In: Handbook of marketing strategy, (pp. 198-216). 2012
Persistent link: https://www.econbiz.de/10009530862
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The digital consumer
Hoffman, Donna L.; Novak, Thomas P.; Stein, Randy - In: The Routledge companion to digital consumption, (pp. 28-38). 2013
Persistent link: https://www.econbiz.de/10009689960
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No strings attached : when giving it away versus making them pay reduces consumer information disclosure
White, Tiffany Barnett; Novak, Thomas P.; Hoffman, Donna L. - In: Journal of interactive marketing : a quarterly … 28 (2014) 3, pp. 184-195
Persistent link: https://www.econbiz.de/10010403996