In the present competitive scenario, marketing practitioners often attempt to learn about customer innovators — those who are open to new ideas and to be among the first to try new products, services or practices. This study explores the relationship between consumer innovativeness on the...

In this study we applied the technology acceptance model (TAM) to explain users' acceptance of mobile technology as a medium of knowledge providing. We adjusted the TAM by adding three new constructs: Access to Information, Information Quality, and Information Navigation. The model was tested on...

Purpose - The purpose of this paper is to identify the factors affecting user acceptance for NFC mobile wallets in both Korean and US markets. Design/methodology/approach - The proposed model extends the UTAUT2 model with new constructs of credibility (CR) and service smartness (SS). This study...