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Transforming beyond self : fluidity of parent identity in family decision-making
Parkinson, Joy; Gallegos, Danielle; Russell-Bennett, Rebekah - In: Journal of business research : JBR 69 (2016) 1, pp. 110-119
Persistent link: https://www.econbiz.de/10011417116
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Using two-step cluster analysis to identify homogeneuous physical activity groups
Rundle-Thiele, Sharyn; Kubacki, Krzysztof; Tkaczynski, Aaron - In: Marketing intelligence & planning 33 (2015) 4, pp. 522-537
Persistent link: https://www.econbiz.de/10011381607
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Increasing loyalty to breastfeeding : investigating a product development strategy
Parkinson, Joy; Russell-Bennett, Rebekah; Previte, Josephine - In: Health marketing quarterly 29 (2012) 3, pp. 223-238
Persistent link: https://www.econbiz.de/10009657675
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An umbrella review of the use of segmentation in social marketing interventions
Kubacki, Krzysztof; Rundle-Thiele, Sharyn; Pang, Bo; … - In: Segmentation in social marketing : process, methods and …, (pp. 9-23). 2017
Persistent link: https://www.econbiz.de/10011557771
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A systematic review assessing the extent of social marketing principle use in interventions targeting children (2000 - 2014)
Kubacki, Krzysztof; Rundle-Thiele, Sharyn; Lahtinen, Ville - In: Young consumers : insight and ideas for responsible … 16 (2015) 2, pp. 141-158
Persistent link: https://www.econbiz.de/10011382792
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Shaping safe drinking cultures : evoking positive emotion to promote moderate-drinking behaviour
Previte, Josephine; Russell-Bennett, Rebekah; Parkinson, Joy - In: International journal of consumer studies 39 (2015) 1, pp. 12-24
Persistent link: https://www.econbiz.de/10011296983
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Igniting the flame with electronic word-of-mouth in digital marketing
Bu, Yi; Thaichon, Park; Parkinson, Joy - In: Developing digital marketing : relationship perspectives, (pp. 181-190). 2021
Persistent link: https://www.econbiz.de/10012586414
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Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi; Parkinson, Joy; Thaichon, Park - In: Journal of retailing and consumer services 66 (2022), pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
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Personal goals in consumers' adoption of mHealth services
Schuster, Lisa; Parkinson, Joy - In: Journal of service theory and practice 32 (2022) 1, pp. 30-51
Persistent link: https://www.econbiz.de/10012879145
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Digital content marketing as a catalyst for e-WOM in food tourism
Bu, Yi; Parkinson, Joy; Thaichon, Park - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 142-154
Persistent link: https://www.econbiz.de/10012668421