Narrow search
Showing 31 - 40 of 69,050
Cover Image
Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico
Oyedele, Adesegun; Goenner, Emily - In: Young consumers : insight and ideas for responsible … 25 (2024) 2, pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
Cover Image
Tie strength, embeddedness, and social influence : a large-scale networked experiment
Aral, Sinan; Walker, Dylan - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1352-1370
Persistent link: https://www.econbiz.de/10010381871
Cover Image
Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev - In: International journal of business excellence 6 (2013) 5, pp. 624-634
Persistent link: https://www.econbiz.de/10010231592
Cover Image
Negative online consumer reviews : effects of different responses
Ullrich, Sebastian; Brunner, Christian Boris - In: The journal of product & brand management 24 (2015) 1, pp. 66-77
Persistent link: https://www.econbiz.de/10010514473
Cover Image
Social ties among fundraisers and crowdfunding performance : the impact of tie strength and network closure
Kao, Ta Wei; Shao, Benjamin B. M.; Choi, Thomas Y. - In: Journal of management information systems : JMIS 41 (2024) 1, pp. 111-145
Persistent link: https://www.econbiz.de/10014582631
Cover Image
Developing user loyalty for social networking sites : a relational perspective
Gu, Rui; Oh, Lih-Bin; Wang, KanLiang - In: Journal of electronic commerce research : JECR 17 (2016) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10011452162
Cover Image
In-between self-marketing and collaboration : researcher identity formation in the usage of academic social network sites
Söldner, Jens-Henrik - In: Strategic change 32 (2023) 6, pp. 209-221
Persistent link: https://www.econbiz.de/10014429082
Cover Image
Social dollars in online communities : the effect of product, user, and network characteristics
Park, Eunho; Rishika, Rishika; Janakiraman, Ramkumar; … - In: Journal of marketing 82 (2018) 1, pp. 93-114
Persistent link: https://www.econbiz.de/10011804102
Cover Image
Impact of marketing opportunities with social media networks
Thangavel, N.; Vanmathi, M. - In: International journal of economic research 12 (2015) 2, pp. 347-362
Persistent link: https://www.econbiz.de/10011419826
Cover Image
Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.; Flavián Blanco, Carlos; Guinalíu, Miguel - In: International journal of hospitality management 49 (2015), pp. 28-36
Persistent link: https://www.econbiz.de/10011377610