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31
Consumers' electronic word-of-mouth behavioral intentions on
Facebook
: does message type have an effect?
Kwok, Linchi
;
Mao, Zhenxing
;
Huang, Yung-Kuei
- In:
Tourism and hospitality research : THR
19
(
2019
)
3
,
pp. 296-307
Persistent link: https://www.econbiz.de/10012165690
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32
eWOM across channels : comparing the impact of self-enhancement, positivity bias and vengeance on
Facebook
and Twitter
Vargo, Chris J.
;
Gangadharbatla, Harsha
;
Hopp, Toby
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1153-1172
Persistent link: https://www.econbiz.de/10012200372
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33
An empirical examination of
Facebook
use by Hispanics and non-Hispanics
McCabe, Mary Beth
;
Corona, Ramon
- In:
Global journal of business research : GJBR
10
(
2016
)
3
,
pp. 85-91
Persistent link: https://www.econbiz.de/10011618532
Saved in:
34
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
35
Find the perfect match : the interplay among
Facebook
, YouTube and LinkedIn on crowdfunding success
Fietkiewicz, Kaja Joanna
;
Hoffmann, Carina
;
Lins, Elmar
- In:
International journal of entrepreneurship and small business
33
(
2018
)
4
,
pp. 472-493
Persistent link: https://www.econbiz.de/10011869371
Saved in:
36
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
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37
When is brand content shared on
Facebook
? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie
;
Zhao, Zhenzhen
;
Ivens, Björn Sven
; …
- In:
International journal of market research
61
(
2019
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
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38
Playing to the crowd? : digital visibility and the social dynamics of purchase disclosure
Rhue, Lauren
;
Sundararajan, Arun
- In:
Management information systems : mis quarterly
43
(
2019
)
4
,
pp. 1127-1141
Persistent link: https://www.econbiz.de/10012172919
Saved in:
39
Users' engagement in banking activities on social media : a study with reference to
facebook
Mani, R.
;
Thiyagarajan, S.
;
Azhaguraja, N.
;
Janakiraman, S.
- In:
Copernican Journal of Finance & Accounting : CJF&A
11
(
2022
)
3
,
pp. 27-48
Persistent link: https://www.econbiz.de/10013479538
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40
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
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