Find the perfect match : the interplay among Facebook, YouTube and LinkedIn on crowdfunding success
Year of publication: |
2018
|
---|---|
Authors: | Fietkiewicz, Kaja Joanna ; Hoffmann, Carina ; Lins, Elmar |
Published in: |
International journal of entrepreneurship and small business. - Olney, Bucks : Inderscience, ISSN 1476-1297, ZDB-ID 2167952-6. - Vol. 33.2018, 4, p. 472-493
|
Subject: | crowfunding | social media | Web 2.0 | eWoM | Facebook | YouTube | LinkedIn | Social Web | Social web | Virales Marketing | Viral marketing | Crowdfunding | Online-Marketing | Internet marketing |
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