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Making B2B sales interactions valuable : a social and symbolic perspective
Hohenschwert, Lena - 2013
Persistent link: https://www.econbiz.de/10012322172
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The individual aspect of interorganizational cooperation : favor-based cooperation
Nguyen, Adam - In: Journal of business-to-business marketing 27 (2020) 3, pp. 221-245
Persistent link: https://www.econbiz.de/10012289879
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Value creation logic in buyer-seller relationships in garment industry in Thailand
Tuntariyanond, Pawarin; Pongpun Anuntavoranich; Tartat … - In: International journal of economic policy in emerging … 10 (2017) 1, pp. 31-46
Persistent link: https://www.econbiz.de/10011722611
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Creating shared value in the buyer-supplier relationship through the implementation of sustainability requirements
Meulensteen, T. M.; Vermeulen, Walter; Meerman, S. - In: Global business & economics review 18 (2016) 6, pp. 656-678
Persistent link: https://www.econbiz.de/10011665545
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Creating value with integrated B2B solutions : an empirical study of network maintenance services
Pynnönen, Mikko; Immonen, Mika; Hallikas, Jukka - In: International journal of services and operations management 32 (2019) 2, pp. 249-267
Persistent link: https://www.econbiz.de/10012008990
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Tie strength and value creation in the buyer-supplier context : a U-shaped relation moderated by dependence asymmetry
Kim, Yusoon; Choi, Thomas Y. - In: Journal of management : JOM 44 (2018) 3, pp. 1029-1064
Persistent link: https://www.econbiz.de/10011963697
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The impact of power and relationship quality on value creation and appropriation in buyer-supplier relationships
Mdarhri, Alaoui Saâd; Noureddine, Amine - In: Review of marketing science 17 (2019) 1, pp. 47-80
Persistent link: https://www.econbiz.de/10012159882
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The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective
Skjølsvik, Tale - In: Journal of business-to-business marketing 24 (2017) 3, pp. 183-199
Persistent link: https://www.econbiz.de/10011763039
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Identifying customer needs through knowledge sharing in inter-firm relationships
Bhatti, Waheed Akbar - In: Journal of promotion management : JPM 24 (2018) 5, pp. 604-616
Persistent link: https://www.econbiz.de/10011979186
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More effective sports s ponsorship - combining and integrating key resources and capabilities of international sports events and their major sponsors
Healy, Paul M.; Serafeim, George - 2016
Persistent link: https://www.econbiz.de/10011873223