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Restrictively framed promotions hurt retailers : the role of promotion induced reactance

Bhatt, Siddharth Harshkant; Swaminathan, Srinivasan; … - In: Journal of promotion management : innovations in … 30 (2024) 1, pp. 77-109

Persistent link: https://www.econbiz.de/10014447585

Decomposing cross-channel advertising support of retailer price promotions

Maier, Erik; Dost, Florian - In: Journal of retailing 100 (2024) 3, pp. 362-381

Persistent link: https://www.econbiz.de/10015065321

A lot size inventory model for the Weibull distributed deterioration rate with discounted selling price and stock-dependent demand

Shah, Nita H.; Shah, Bhavin J.; Wee, H.M. - In: International Journal of Data Analysis Techniques and … 1 (2009) 4, pp. 355-363

that the deterioration rate follows a three-parameter Weibull distribution. The strategy of offering discounts in the …

Persistent link: https://www.econbiz.de/10008563416

Day-of-the-week effect in the seasoned equity offering discount

Jones, Travis L.; Fu, Xudong; Tang, Tian - In: Managerial Finance 35 (2009), pp. 48-62

Purpose -The purpose of this paper is to examine whether or not a calendar time anomaly exists in the number and discount of seasoned equity offerings (SEOs) from 1980-2004. Design/methodology/approach - Regression analysis was used on data from SEOs offered from 1980 to 2004 to determine the...

Persistent link: https://www.econbiz.de/10010761738

Effects of price decisions on product categories and brands

Álvarez Álvarez, Begoña; Vázquez Casielles, Rodolfo - In: Asia Pacific Journal of Marketing and Logistics 20 (2008) 1, pp. 23-43

/value – The paper cautions retailers that immediate discounts as a promotional strategy may be successful, but this does not apply …

Persistent link: https://www.econbiz.de/10014674630

Effects of discount framing in comparative price advertising

McKechnie, Sally; Devlin, James; Ennew, Christine; … - In: European Journal of Marketing 46 (2012) 11/12, pp. 1501-1522

discounts presented in percentage and absolute terms result in different consumer perceptions of transaction value and purchase … designed to isolate the effects of the manner in which discounts are numerically expressed and the size of the discount on …

Persistent link: https://www.econbiz.de/10014722865

Buy four get 30% off: how consumers respond to missing a quantity discount

Huang, Wen-Hsien; Yang, Chun-Ming - In: European Journal of Marketing 49 (2015) 7/8, pp. 1326-1342

for a quantity discount because the minimum purchase requirement (MinPR) is out of reach. Although quantity discounts are … results of Experiment 1 demonstrate that offering quantity discounts with a high MinPR (e.g. “4 for 30 per cent off”) can … for the price reduction. Our findings suggest that retailers should specify a relatively high MinPR for quantity discounts …

Persistent link: https://www.econbiz.de/10014724159

Coupon trading and cigarette smoking: a comment on the government's decision to limit coupon trading

Pass, C.L. - In: European Journal of Marketing 2 (1968) 1, pp. 46-51

Investigates the effect of coupon trading on the overall level of cigarette consumption. Reveals that there seems to be no correlation between the expansion of coupon brands and total cigarette smoking but merely a change of pattern in brand preferences. Suggests that the government's intentions...

Persistent link: https://www.econbiz.de/10014725398

Consumer evaluations of sales promotion: the effect on brand choice

Alvarez Alvarez, Begoña; Vázquez Casielles, Rodolfo - In: European Journal of Marketing 39 (2005) 1/2, pp. 54-70

Purpose – This study evidences the influence that sales promotion has on brand choice behaviour. Establishments wish to influence consumers' buying behaviour, and thus they launch strong promotional campaigns or introduce changes in their price policies, among other actions. However, they are...

Persistent link: https://www.econbiz.de/10014722226

The moderating effects of need for cognition and cognitive effort on responses to multi-dimensional prices

Kim, Hyeong; Kramer, Thomas - In: Marketing Letters 17 (2006) 3, pp. 193-203

absolute discounts or surcharges and mediated by recalled purchase prices. Copyright Springer Science + Business Media, LLC …

Persistent link: https://www.econbiz.de/10005716547