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When luxury advertising adds the identitary values of luxury : a semiotic analysis
Anido Freire, N. - In: Journal of business research : JBR 67 (2014) 12, pp. 2666-2675
Persistent link: https://www.econbiz.de/10010483025
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The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël; Bastien, Vincent - 2012 - 2. [completely rev. and updated] ed.
Persistent link: https://www.econbiz.de/10009581565
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Communication perspectives on a luxury brand organization : the case of Georg Jensen
Karmark, Esben; Remke, Robyn; Buzzanell, Patrice M.; … - In: Management communication quarterly : an international … 30 (2016) 1, pp. 121-142
Persistent link: https://www.econbiz.de/10011412657
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Sustainable consumption : luxury branding as a catalyst for social change
Muratovski, Gjoko - In: Sustainable luxury : managing social and environmental …, (pp. 68-79). 2015
Persistent link: https://www.econbiz.de/10010465446
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Luxury brand markets as confluences of multiple cultural beliefs
Seo, Yuri; Buchanan-Oliver, Margo; Cruz, Angela Cracia B. - In: International marketing review 32 (2015) 2, pp. 141-159
Persistent link: https://www.econbiz.de/10011296977
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Antecedents and outcomes of consumer perceptions toward hedonic goods
Behrens, Stefan Henrik - 2014
Consumer perception, wine marketing, luxury brand management. - Konsumentenseitige Wahrnehmung, Weinmarketing …
Persistent link: https://www.econbiz.de/10010390488
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Selling dreams : the role of advertising in shaping luxury brand meaning
Brioschi, Arianna - In: Brand culture, (pp. 198-210). 2005
Persistent link: https://www.econbiz.de/10003239396
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Markenloyalität im Premiumsegment des Automobilmarkts : Determinanten und Wirkungsbeziehungen
Großkurth, Bernd - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002191522
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Prestige brands or luxury brands? An exploratory inquiry on consumer perceptions
Dubois, Bernard; Szellar, Sandor - 2002
Persistent link: https://www.econbiz.de/10001687929