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Introduction -- Development of the macro environment of the (luxury) tourism market -- Analysis of the luxury … phenomenon -- Behavioral explanations of luxury consumption -- Marketing management of luxury providers -- Luxury and the tourism … offer -- Luxury relevance of selected megatrends in tourism -- Analysis, design and future perspectives of luxury features …
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Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has … selected leading examples from the most important segments of the tourism market, along with concrete recommendations and best … practices. Sharing unique insights, the book is a must-read for those working in the tourism industry, as well as lecturers and …
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