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A consumer-based taxonomy of digital customer engagement practices
Eigenraam, Anniek W.; Eelen, Jiska; Lin, Arjen van; … - In: Journal of interactive marketing : a quarterly … 44 (2018), pp. 102-121
Persistent link: https://www.econbiz.de/10011949559
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Sarcasm detection using machine learning algorithms in Twitter : a systematic review
Samer Muthana Sarsam; Al-Samarraie, Hosam; Alzahrani, … - In: International journal of market research 62 (2020) 5, pp. 578-598
Persistent link: https://www.econbiz.de/10012308973
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Development of algorithms for searching, analyzing and detecting fraudulent activities in the financial sphere
Khrestina, Marina Pavlovna; Dorofeev, Dmitry Ivanovich; … - In: European research studies 20 (2017) 4B, pp. 484-498
Persistent link: https://www.econbiz.de/10012219658
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Digital Entrepreneurship : Exploring Alertness, Orientation, and Innovation in the Digital Economy
Faghih, Nezameddin (ed.) - 2024
1 Introduction -- 2 Individual Entrepreneurs’ Alertness Makes Digital Economy Grow -- 3 Predicting Entrepreneurial Performance through the Lens of Entrepreneurial Orientation and Digital Adoption: A Machine Learning Approach -- 4 Social Media Analytics for Digital Entrepreneurs -- 5 Digital...
Persistent link: https://www.econbiz.de/10014535193
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Value of data : there's no such thing as a free lunch in the digital economy
Li, Wendy C. Y.; Nirei, Makoto; Yamana, Kazufumi - 2019
Persistent link: https://www.econbiz.de/10012134505
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Tourism and ICTs: Advances in Data Science, Artificial Intelligence and Sustainability : Proceedings of the TURITEC 2023 Conference, October 19-20, 2023, Málaga, Spain
Guevara Plaza, Antonio J. (ed.); Cerezo Medina, Alfonso (ed.) - International Congress on Tourism and Information and … - 2024
This open-access book presents the best research papers from the XIV International Congress on Tourism and Information and Communications Technologies (TURITEC2023), held in Málaga, Spain from 19 to 20 October 2023. The book explores the profound impact of COVID-19 on the tourism industry and...
Persistent link: https://www.econbiz.de/10014558566
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What impacts customer experience for B2B enterprises on using AI-enabled chatbots? : insights from Big data analytics
Kushwaha, Amit Kumar; Kumar, Prashant; Kar, Arpan Kumar - In: Industrial marketing management : the international … 98 (2021), pp. 207-221
Persistent link: https://www.econbiz.de/10013206362
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Identifying customer needs from user-generated content
Timoshenko, Artem; Hauser, John R. - In: Marketing science : the marketing journal of the … 38 (2019) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
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Interaction of the social media and big data in reaching marketing success in the era of the fourth industrial revolution
Pranjić, Goran; Rekettye, Gabor - In: International journal of business performance management 20 (2019) 3, pp. 247-260
Persistent link: https://www.econbiz.de/10012144435
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Online complaint handling : a text analytics-based classification framework
Yelkenci, Birce Dobrucalı; Özdağoğlu, Güzin; … - In: Marketing intelligence & planning 41 (2023) 5, pp. 557-573
Persistent link: https://www.econbiz.de/10014313058