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How to give and receive: An exploratory study of charitable hybrids
Brady, Michael K.; Noble, Charles H.; Utter, Deborah J.; … - In: Psychology & marketing 19 (2002) 11, pp. 919-944
Persistent link: https://www.econbiz.de/10006970933
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Performance-only measurement of service quality: a replication and extension
Brady, Michael K.; Cronin, J.Joseph; Brand, Richard R. - In: Journal of business research : JBR 55 (2002) 1, pp. 17-32
Persistent link: https://www.econbiz.de/10006723942
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Searching for a consensus on the antecedent role of service quality and satisfaction: an exploratory cross-national study
Brady, Michael K.; Robertson, Christopher J. - In: Journal of business research : JBR 51 (2001) 1, pp. 53-60
Persistent link: https://www.econbiz.de/10006726721
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Investigating the role of the physical environment in hedonic service consumption: an exploratory study of sporting events
Hightower, Roscoe; Brady, Michael K.; Baker, Thomas L. - In: Journal of business research : JBR 55 (2002) 9, pp. 697-708
Persistent link: https://www.econbiz.de/10006722901
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Assessing the Effects of Quality, Value, and Customer Satisfaction on Consumer Behavioral Intentions in Service Environments
Cronin Jr, J.Joseph; Brady, Michael K.; Hult, G.Tomas M. - In: Journal of retailing 76 (2000) 2, pp. 193-218
Persistent link: https://www.econbiz.de/10006623701
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Customer Rage Episodes: Emotions, Expressions and Behaviors
Mccoll-Kennedy, Janet R.; Patterson, Paul G.; Smith, Amy K. - In: Journal of retailing 85 (2009) 2, pp. 222
Persistent link: https://www.econbiz.de/10008259742
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Cognitive complexity implications for research on sustainable competitive advantage
Andrews, Melinda L.; Benedicktus, Ray L.; Brady, Michael K. - In: Journal of business research : JBR 63 (2010) 1, pp. 67-71
Persistent link: https://www.econbiz.de/10008348335
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Strategies to offset performance failures: The role of brand equity
Brady, Michael K.; Cronin, J.Joseph; Fox, Gavin L.; … - In: Journal of retailing 84 (2008) 2, pp. 151-164
Persistent link: https://www.econbiz.de/10008071254
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Consumer Responses to Performance Failures by High-Equity Brands
Roehm, Michelle L.; Brady, Michael K. - In: Journal of consumer research : JCR ; an … 34 (2007) 4, pp. 537-545
Persistent link: https://www.econbiz.de/10007884721
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Negative word of mouth can be a positive for consumers connected to the brand
Wilson, Andrew E.; Giebelhausen, Michael D.; Brady, … - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 534-547
Persistent link: https://www.econbiz.de/10011737468