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Minimum Quality Standards and brand development in agrifood chains

Giraud-Heraud, Eric; Grazia, Cristina; Hammoudi, Abdelhakim - European Association of Agricultural Economists - EAAE - 2008

the quality of raw materials. We consider different levels of consumer trust for a brand and we examine the incentive for …

Persistent link: https://www.econbiz.de/10005483631

The Origin of a Product and Brand Value

Vukasovic, Tina - International School for Social and Business Studies, …

second part, "The Brand and the Perceived Brand Value through the Eyes of the Consumer," the definition of the brand, its … significance for the user as well as for its owner and the balanced view of the brand are presented. In the monograph the field of … the perceived brand value is presented from an external perspective, this mean how the perceived brand value seen through …

Persistent link: https://www.econbiz.de/10010698375

THE TRUST CAPITAL AND THE 4 E SUPPORTING THE THEORY AND PRACTICE OF THE FIRM

TRIFU, Alexandru; TEREC-VLAD, Loredana - In: EcoForum 2 (2013) 1, pp. 8-8

Any entity in the market economy serves the needs expressed by customers and clients. Meeting their needs by providing quality products and services as well as reliability and by proving the possibility of coping with the permanently changing competitive conditions also ensures the development...

Persistent link: https://www.econbiz.de/10010693531

Brand Reputation and the Cost of Capital: Evidence of Adopting a Brand Name as the Corporate Name

Wu, YiLin - In: Journal of Entrepreneurial Finance 15 (2011) 2, pp. 29-63

This paper studies how the capital market perceives brand name adoption. I distinguish between brand adoption and … radical type of corporate name change. A brand adoption name change occurs when the firm adopts one of its well …. Improved profitability and increased net investment accompany brand name adoption. After controlling for changes in the …

Persistent link: https://www.econbiz.de/10010762491

An Attribute Based Perceptual Mapping of the Selected Private Life Insurance Companies: An Empirical Study in Ludhiana

Chadha, S. K.; Kapoor, Deepa - In: Vision 12 (2008) 3, pp. 53-60

a brand in the minds of the consumers is the winning mantra in today's competitive scenario. This paper attempts to know …

Persistent link: https://www.econbiz.de/10010784472

Marketing in the Economic Crisis

Adrian, Brunello; Claudia-Ioana, Petrusca - In: Ovidius University Annals, Economic Sciences Series X (2010) 2, pp. 98-103

The current financial crisis has spread around the world and no business sector has stayed untouched. Some companies in different sectors have been forced to close down or lay off employees, companies while others simply have to adapt to their customers´ preferences which are continualy...

Persistent link: https://www.econbiz.de/10010632578

The Functions of Marks

Cornel, Grigoruþ; Lavinia-Maria, Grigorut - In: Ovidius University Annals, Economic Sciences Series XI (2011) 2, pp. 537-539

At present, trade marks, brands and service marks are used widely in all countries - whether developing or industrialized, market or planned economy - and play an important economic role in the marketing trade. Trademarks serve the interests of the market offering goods and services - such as...

Persistent link: https://www.econbiz.de/10010632690

Descriptive Study of the Promotional Communication Systems Successfully Applied in Banking Institutions

Laura, Dindire; Andreea, Munteanu - In: Ovidius University Annals, Economic Sciences Series XI (2011) 1, pp. 601-604

The present communication aims, without any pretense of an exhaustive research, to highlight the need for a strategic communication and promotion in such a competitive environment, by presenting some corporate communication strategies applied in the banking sector. The paper was founded, as a...

Persistent link: https://www.econbiz.de/10010632761

MODERN MARKETING TOOLS IN THE NEW ECONOMY: EXPERIENTIAL MARKETING

Chesnokova, M.; Kirillovskaya A. - In: Annals of marketing-mba 1 (2013) 03

. Companies need to use the old and develop new marketing concepts, such as the creation and development of the brand and … marketing experience. A strong brand can create a strong emotional connection between the product and the consumer. One of the …

Persistent link: https://www.econbiz.de/10010632864

BRANDSPHERE: EXPECTED VALUE VS COGNITION VALUE

Jukic, Dinko; Dunkovic, Bozica - In: Interdisciplinary Management Research 6 (2010), pp. 751-763

Brand is a perceptual entity that has begun in its materialization, but is reflected into consumer perceptions so is … emotional branding. Emotional branding is based on the neuromarketing influence of amygdal on customer choice. The brand is a … producers most valuable property. According to holistic marketing there are three relevant categories for building a brand …

Persistent link: https://www.econbiz.de/10010633354