Showing 123,621 - 123,630 of 125,655
Purpose – The purpose of this paper is to investigate innovation resistance among mature consumers in the mobile banking context. The reasons inhibiting mature consumers' mobile banking adoption were compared to those of younger consumers. Design/methodology/approach – Following Ram and...
Persistent link: https://www.econbiz.de/10014848627
Purpose – The purpose of this research is to examine the effects of actions recommended by researchers for firms to encourage complaint voicing, and test the proposition that complaining by dissatisfied consumers would increase if only firms would make it easier to complain....
Persistent link: https://www.econbiz.de/10014848628
Purpose – The purpose of this study is to investigate the effects of age, gender and city of dwelling on children's consumption attitude and behavior intentions. Design/methodology/approach – A total of 300 children were interviewed in four different cities in Malaysia. Samples were selected...
Persistent link: https://www.econbiz.de/10014848635
, self‐concept and consumption situation were both determinant factors in a situational brand choice. For consumers who were … not highly involved with the product, however, their situational brand choice was based solely on the situational factor …
Persistent link: https://www.econbiz.de/10014848646
Purpose – Substantial changes in the organic food sector and recent studies on the Canadian organic food market are showing promising trends. However, community organic food markets are different from organic food mainstream markets. In a domain growing in theoretical and practical importance,...
Persistent link: https://www.econbiz.de/10014848647
Purpose – Research on fairly‐traded products has shown that changing consumers' attitudes may not be the best strategy to bring consumers to purchase these products. The objective of this study is to examine a different, non‐cognitive approach based on the utilization of behavioral...
Persistent link: https://www.econbiz.de/10014848654
Purpose – Management within the creative industries can face many challenges, some of which may be unique to these forms of organisations. The perceptions and actions of the creative employees, consumers and clients, can impact directly on the overall creative output and end product. This...
Persistent link: https://www.econbiz.de/10014848655
Purpose – Illegal downloading of music has become an inexorable and rampant activity particularly among college students who have been little deterred by industry legal actions. The purpose of this research is to examine the present state of downloading and how ethical orientation and...
Persistent link: https://www.econbiz.de/10014848656
Persistent link: https://www.econbiz.de/10014848659
Persistent link: https://www.econbiz.de/10014848662