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Effect of brand communities on consumer engagement and trust : evidence from mobile phone brands' Facebook pages in Burundi
Niyonkomezi, Jeanine; Mokua, Juniter Kwamboka - 2020
Persistent link: https://www.econbiz.de/10012266494
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Outcomes for self-expressive brands followed on social media : identifying different paths for inner self-expressive and social self-expressive brands
Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: Journal of business research : JBR 135 (2021), pp. 519-531
Persistent link: https://www.econbiz.de/10012647938
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Customer-brand engagement and Facebook fan-page "Like"-intention
Halaszovich, Tilo F.; Nel, Jacques - In: The journal of product & brand management 26 (2017) 2, pp. 120-134
Persistent link: https://www.econbiz.de/10011700718
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Impact of social media brand blunders on brand trust and brand liking
Hayran, Ceren; Ceylan, Melis - In: International journal of market research 65 (2023) 4, pp. 466-483
Persistent link: https://www.econbiz.de/10014322092
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The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty : the mediating effect of brand trust
Samarah, Tariq; Bayram, Pelin; Aljuhmani, Hasan Yousef; … - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 648-664
Persistent link: https://www.econbiz.de/10013536271
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The effect of social media activities on brand loyalty for banks : the role of brand trust
Althuwaini, Sulaiman - In: Administrative Sciences : open access journal 12 (2022) 4, pp. 1-10
The aim of this research was to examine the impact of social media marketing activities on brand trust and brand …. This study emphasizes the role of trust as mediating brand loyalty in social media marketing. The implications for …
Persistent link: https://www.econbiz.de/10013470237
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Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq - In: Journal of marketing analytics : JMA 11 (2023) 1, pp. 69-81
Persistent link: https://www.econbiz.de/10014250038
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How do perceived social media marketing activities foster purchase intentions? : a multiple sequential mediation model
Kian Yeik Koay; Cheah, Chee Wei; Goon, Serena Wooi-U - In: Journal of global marketing 36 (2023) 3, pp. 210-224
Persistent link: https://www.econbiz.de/10014321513
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Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja; Praničević, Daniela Garbin - In: Journal of hospitality marketing & management 27 (2018) 2, pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
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Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges; Arruda, Carolina; Tiago, … - In: Journal of business research : JBR 123 (2021), pp. 380-388
Persistent link: https://www.econbiz.de/10012435336