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Does the intention to purchase cause-related products compared to charity donations indicate higher morality?

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How much to give? : the effect of donation size on tactical and strategic success in cause-related marketing

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Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations

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Lowering the minimum donation amount increases consumer purchase likelihood of products associated with cause-related marketing campaigns

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The double-edge effect of retailers’ cause-related marketing

Mimouni Chaabane, Aïda; Parguel, Béatrice - In: International Journal of Retail & Distribution Management 44 (2016) 6, pp. 607-626

scepticism, reducing the warm glow (the negative route). Drawing on the elaboration likelihood model, the purpose of this paper … is to examine whether large donations in cause-related marketing can produce consumer scepticism and reduce the warm … tested using bootstrapping regression analyses. Findings – The negative route has the greater effect: scepticism towards the …

Persistent link: https://www.econbiz.de/10014804633