paper will review the literature on packaging of cigarette boxes. …

key consumer metrics. More specifically, it aims to evaluate environmentally benign products against those that have …' view of green products. Findings – The results show that consumer perception of product quality, value, and purchase … presented information can make a significant difference in consumer evaluation of products. If green products highlighted the …

impact on purchase intent and consumer perceptions of brand personality, and suggests general guidelines for the design of … product line extensions from a successful label design. Originality/value – This research helps brand managers and packaging …

' reactions to the products both before and after evaluating the label and product packaging. Findings – Perceptions differed … significantly from the blind tasting to the second tasting after evaluating the product packaging and label information. When the …

Purpose – The choice facing a wine consumer is one of dizzying options with thousands of wine brands available …. Packaging and labeling are among those cues consumers use when choosing wines. The purpose of this paper is to better understand … labels. Originality/value – This study assessed consumer response to a trend in the wine industry – the use of novelty …

's design on the consumer's aesthetic appreciation and purchase intent. Furthermore, it intends to highlight the moderating role … labelling, to what extent is it possible to differentiate a product in terms of design? The authors' results indicate that the …

Purpose – To explore the attributes of wine packaging that are enticing to consumers and the influence of age, gender … and income on the wine‐buying decision. Design/methodology/approach – To evaluate how wine packaging interplays with age … may not represent the general US wine consumer, and therefore results may not be generalizable. Future research projects …