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Conspicuous consumption : a meta-analytic review of its antecedents, consequences, and moderators

Kumar, Bipul; Bagozzi, Richard P.; Manrai, Ajay K.; … - In: Journal of retailing 98 (2022) 3, pp. 471-485

Persistent link: https://www.econbiz.de/10013426740

Servant leadership in marketing : a critical review and a model of creativity-effects

Zarei, Mohammad; Supphellen, Magne; Bagozzi, Richard P. - In: Journal of business research : JBR 153 (2022), pp. 172-184

Persistent link: https://www.econbiz.de/10013534003

I might try it : marketing actions to reduce consumer disgust toward insect-based food

Pozharliev, Rumen; De Angelis, Matteo; Rossi, Dario; … - In: Journal of retailing 99 (2023) 1, pp. 149-167

Persistent link: https://www.econbiz.de/10014283367

Consumer perceptions of sustainable development goals : conceptualization, measurement and contingent effects

Foroudi, Pantea; Marvi, Reza; Cuomo, Maria T.; Bagozzi, … - In: British journal of management 34 (2023) 3, pp. 1157-1183

Persistent link: https://www.econbiz.de/10014336264

How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use

Bagozzi, Richard P.; Khoshnevis, Mozhde - In: Journal of marketing theory and practice : JMTP 31 (2023) 4, pp. 383-402

Persistent link: https://www.econbiz.de/10014426267

Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences

Raimondo, Maria Antonietta; Cardamone, Ernesto; Miceli, … - In: Psychology & marketing 39 (2022) 10, pp. 1964-1978

Persistent link: https://www.econbiz.de/10013465133

How songs from growing up and viewers' attachment styles affect video ads' effectiveness

Lourenço, Carlos Jorge da Silva; Isabella, Giuliana; … - In: Psychology & marketing 40 (2023) 1, pp. 209-233

Persistent link: https://www.econbiz.de/10013465222

Research streams, gaps and opportunities in servant leadership research

Zarei, Mohammad; Supphellen, Magne; Bagozzi, Richard P. - In: Leadership & organization development journal 45 (2024) 2, pp. 251-264

Persistent link: https://www.econbiz.de/10015050511

"Give me happiness" or "Take away my pain" : explaining consumer responses to prescription drug advertising

Sumpradit, Nithima; Bagozzi, Richard P.; Ascione, Frank J. - In: Cogent business & management 2 (2015), pp. 1-27

We examine how consumers react to direct-to-consumer advertising (DTCA) by investigating the role of goal compatibility between motivation to process advertisements and consumer self-concept. Specifically, we examine the interaction between self-regulatory (prevention versus promotion) focus and...

Persistent link: https://www.econbiz.de/10012036751

The Routledge companion to marketing research

Wright, Len Tiu (ed.); Moutinho, Luiz (ed.); … - 2021

"This single volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading...

Persistent link: https://www.econbiz.de/10012384761